To say that the influencer marketing industry is experiencing robust growth would be the understatement of the year.
According to Influencermarketinghub.com, the influencer market has grown nearly 10X, from $1.7 billion in 2016 to a colossal $16.4 billion industry in 2022.
All told, in 2023, $1.25 Trillion is expected to exchange hands in overall Social Commerce as social media influencers continue to sell billions of dollars in products online.
“Influencers,” according to Influencermarketinghub.com, “are individuals with specific niches and have a significant online following. As they are viewed by their followers as trustworthy experts in their field, they can effectively impact their audience’s purchasing decisions. Their recommendations or endorsements can help brands expand their reach and generate leads.”
But what if you’re not a mega-influencer like Kylie Jenner, Cristiano Ronaldo or Chiara Ferragni? What if you’re having a major impact in your area of expertise, but have yet to conquer the world by gaining millions of followers?
BILI—Because I Love It—is here to help influencers cross the retailer Rubicon.
The mission of the startup—which closed a $1M bridge round—is to help micro and macro influencers become retailers. BILI is a performance-based platform that enables them to earn a fee for endorsing a product directly from the brand. This revolutionary platform cuts out the middleman and provides a fair share of revenue for the influencer and a bigger share for the brand.
“We know the reality—only a small percentage of influencers make a reasonable amount of money for their efforts,” said BILI Co-Founder and CEO Adrian Capobianco. “These are the big celebrity ‘macro influencers’ that many aspire to be. But there are thousands—even millions—of you that aren’t celeb influencers and you have earned the trust, respect and attention of your audiences, who love what you do.
“Our job is to help you connect with brands that appreciate this and are willing to offer you a fair share if you help sell their products.”
BILI’s performance-based model is platform agnostic, and works seamlessly across all social media channels. The company maintains a database of 10,000+ influencers across North America who reach 300-400 Million people every day.
BILI is different because it is:
- A Performance Based Model where brands only pay when they sell, and influencers earn cash based on sales. Think Google pay-per-click. There is no cost for influencers.
- Influencer Centric. BILI puts the influencer front-and-center in their own mini eCom store.
- Platform Agnostic. BILI is not beholden to one sales platform, such as Amazon or Shopify. BILI also has the flexibility to command a presence on social media platforms that include TikTok, Instagram, Pinterest, Twitter, YouTube, Reddit and others.
And let’s not forget the brands that the influencers will be sharing with their followers. Why should they sign on with BILI and the team’s influencers?
Brands can scale efficiently through micro and macro influencers, with 50,000-500,000+ fans each, who generate a high engagement rate from their followers, leading to increased sales and earnings. BILI provides influencers with the expertise, access to products and platform they need to take control of their social commerce.
“BILI is a game-changer, providing a solution for influencers looking to monetize their social media efforts,” Capobianco said. “Brands, when partnering with BILI and its 10,000+ influencers, can achieve increased sales while leveraging the trust of influencers who are passionate about their products.”
Visit becauseiloveit.com to learn more.