Executive Voice
How Brands Can Create Real & Meaningful Connections with Consumers | Q&A w/ Facebook’s Nicola Mendelsohn

I sat down with Facebook’s VP of EMEA Nicola Mendelsohn to talk brand authenticity and how I use my personal social channels to help Fortune 500 brands implement platform best practices. A lot of gold in here!! Make sure to tweet me @garyvee if you have any questions or want to say hi 😉
Timestamps:
1:10 – What does brand authenticity mean to you?
4:05 – Which brands are communicating well?
5:15 – Are there stages where creativity and authenticity matter more?
6:35 – What is one piece of advice you would give to a small business trying to find its voice?
9:15 – What are you favorite platforms?
10:05 – How do your personal social profiles help you bring value to big businesses?
12:40 – What are some of the next big trends?
14:00 – Facebook rapid fire Q&A
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