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How Brands Can Create Real & Meaningful Connections with Consumers | Q&A w/ Facebook’s Nicola Mendelsohn

I sat down with Facebook’s VP of EMEA Nicola Mendelsohn to talk brand authenticity and how I use my personal social channels to help Fortune 500 brands implement platform best practices. A lot of gold in here!! Make sure to tweet me @garyvee if you have any questions or want to say hi 😉

Timestamps:

1:10 – What does brand authenticity mean to you?

4:05 – Which brands are communicating well?

5:15 – Are there stages where creativity and authenticity matter more?

6:35 – What is one piece of advice you would give to a small business trying to find its voice?

9:15 – What are you favorite platforms?

10:05 – How do your personal social profiles help you bring value to big businesses?

12:40 – What are some of the next big trends?

14:00 – Facebook rapid fire Q&A

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

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