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How Content Marketing Can Help You Grow Your Business

When you create new content, it’s a great way to demonstrate your expertise to your audience. A blog presence coupled with a wide audience reach helps improve your organic search visibility.


Infographics allow you to organize statistics, and facts into an easy-to-access visual format that’s both easy to read and to understand. The text is organized into individual blocks inside an infographic followed by small icons or images to complement written information. An infographic content strategy with blog or any written format is beneficial to get new readers. For example, if you’re running a finance blog where you discuss things like loans, mortgages or student loan repayment which are all complex topics to understand, an infographic that breaks down these concepts with the help of great images and colors is an excellent way to convey your ideas.


YouTube has 2 billion plus active users as per research from Global Media Insight. That’s why video content is one of the best ways to both reach people and engage with them.

Recorded content like how-to videos and product demos are some of the most popular Recorded content such as how-to videos and product demos are two of the most popular types of video content. You can also live stream virtual events.

Videos also increase the time on page for people visiting your website. If a viewer gets something valuable from your videos, they are most likely to remain on the site or go back to it for more information. Plus, nowadays you don’t even need professional equipment to make an impact with video marketing; all you need is a high-quality cellphone camera and an online video editor. You may need quality thumbnails and other graphics. BrushGalaxy can help. It is truly a game-changer in this regard.


HubSpot says that email campaigns is one of the best forms of content marketing.

However bombarding client inboxes with ads for your service isn’t going to be as effective for your business as intermittently sending only a few promotional messages at a time.

Your marketing emails should consist of these:

  • Subject line. It should be concise. If you’re inviting them to a meeting the subject line should be book meeting on Calendy.
  • Image. Include one engaging image in every email
  • Body paragraph. The email body should be informative and not go beyond 200 words
  • Call to action (CTA). Encourage the reader to proceed in one direction like visiting the site, or taking a survey

Always use email finder tools to find the first few leads. And then add them to your sales funnel to market to them.

Create long-form content

Long-form content is a good way to demonstrate your knowledge and your industry expertise.

Ebooks and white papers require users to submit an email address, this complements your email marketing strategy. This is particularly beneficial when you are promoting courses, like say, a project management course. However, you must give audiences a reason to make this possible.

The most important thing is your whitepaper can’t be an ad for your business or service. Giving customers an examination of your industry with valualbe takeaways will help you gain subscribers. Additionally, to spice things up, add data tables and charts.

Social media posts

With nearly half the world population using social media, it has become an effective marketing tool.

Consider what your audience would like to see. You can share tips on your Instagram story regarding space decoration or share cooking videos on TikTok. Anything goes, as long as it educates people.

User-generated content

User-generated content helps you market your business through user-generated content like videos, photos, reviews, and other forms of content that consumers create rather than the brand itself. User-generated content act as testimonials for your brand.

A company only has to reshare the content and allow that to speak for itself.

If a customer posts a photo of themselves wearing a dress from your brand, you can display that on your social media channels to gain more people. 

Helps you build brand loyalty and grow a community

UGC gives customers an opportunity to participate in your brand’s story rather than merely watching from the sidelines.

This improves brand loyalty along with brand affinity because people always like being part of something bigger than themselves. This helps you access people to create UGC content for your brand. UGC opens up ways for consumer and brands to communicate with each other. Sharing audience content can deepen audience vs business relationships and drives higher brand loyalty.

Acts as a trust signal

Plenty of people trust mass media.

Brands need to work harder than ever to market themselves as trustworthy. 93% of marketers say that consumers trust content created by customers more than they trust content from brands themselves.

This presents with us the fact that UGC is the perfect format for businesses to improve trust levels. Millennials base their product choices as per recommendations from friends or family.

This is where UGC can help.

Increase conversions and influence purchasing decisions

User-generated content is very influential. User-generated content is influential in the ultimate stages of the buyer’s journey if you want to convert your audience to making a purchase.

UGC acts as authentic social proof that your product is worthy of buying. For example, your audience sees people just like them wearing or using your product, which influences them to decide to buy.

Adaptable and flexible

UGC can be used as part of an omnichannel approach.

For example, you can add UGC images in abandoned cart emails to nudge prospective buyers to make purchases or add user-generated content to important landing pages.

Calvin Klein for instance used a landing page for showcasing UGC content. By sharing real examples of customers wearing their Calvins shoppers see other consumers endorsing the brand.

More cost-effective than influencer marketing

On an average the cost of hiring an influencer can be millions of dollars. The average cost of asking customers to share posts of them loving your products. No costs.

UGC is a cost-effective way to scale the business and introduce new marketing strategies to the mix. No need to invest hundreds of dollars into hiring creative agencies to produce brand assets.

Works in harmony with social commerce

The future of online shopping dwells on social commerce. The draw with social commerce is it allows audiences to convert natively within a social media app than going off-network to complete the purchase.

If you scroll through Instagram and pause on a cute bathrobe. You can tap on the product to learn more, decide your purchase and complete the transaction after paying the money. That’s social commerce.

Types of user-generated content

  • Images
  • Videos
  • Social media content
  • Testimonials
  • Product reviews
  • Live streams
  • Blog posts
  • YouTube content


Podcasting is yet another popular form of content marketing as 60% or more people listened to podcasts in 2021. Whether you choose to go for audio-only or video podcasts, sharing industry experience through this medium helps you get listeners and loyal customers.

Today’s consumers like to know who the company behind a product is. Podcasts allow you to express your creativity. You can invite guests, network with them and discuss important issues.

How-to guides or educational materials

Creating how-to guides for consumers is a great way to build trust with your audience. Providing valuable content at no cost increases your exposure and increases your chances of turning leads into customers. Your audience might come to you for the free information, but they’ll likely stay for further expertise and offerings.

You can create short videos or written guides like this Georgia Plumbing License guide and share them on your website and social media platforms. For instance, Instagram allows for carousel posts through which you can share step-by-step how-tos on topics that are relevant to your audience.


Content marketing is one of the best ways to gain new customers to your brand and highlight what you do. Long-form content, content in different formats, and marketing the content you create are some ways to grow your business with the content alone.

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