fbpx
Connect with us

Business

How Fate Can Change Your Business Goals for the Better

Published

on

Some success stories do not begin the way they were originally planned. Brandon Lucero, an entrepreneur, thought he knew his life’s plan until it completely shifted multiple times. Originally wanting to pursue a career in digital art, Lucero has found himself in the business communication industry instead. Lucero began his pursuit towards digital art at UC Irvine on a track scholarship even though he never had really wanted to attend college. Fate stepped in and changed the trajectory of his life in that very moment. 

“I ended up developing Lymes’ disease. That cost me my scholarship and I ended up dropping out of college,” he said.

And the next years of his life he spent working as the Vice President of his father’s company where he learned a lot and spent time living easily. 

“I worked with my dad as a VP for his company and it was great. I learned some, he paid me well, and life was pretty easy,” he said. 

But fate took a turn again when his father’s company ended up going under. Over the next few years, Lucero spent time trying to find a job that fulfilled him. Door-to-door sales, video production, and marketing were all tried out, but Lucero landed his first true solo business success in a new venture. 

Sold With Video 

Lucero’s first business success was his first business, Sold With Video. 

“The goal with Sold With Video was to help companies grow their online presence by selling them videos. I dove into the world of video SEO and realized success was more tied to the exposure of a video than the quality or content alone,” he said. 

Once his discovery influenced his business positively, he set out on a mission to start a business line where he taught video marketing and techniques to others wanting to try this kind of business. 

But fate was not finished yet. 

Moving Forward 

Even though his business was a success, Lucero felt as though it was time to move towards something different. 

 “You have to listen to your mind. If something feels wrong, it’s probably time to move on,” he said. 

Brandon was finding himself bored and detached to the business he had taken the time to grow. He wanted to start fresh but be aligned with the things he was passionate about and his own values. 

“The whole reason for starting a business was to create more time for my family. I was missing that,” he shared. 

 

A New Generation

Lucero took his business and turned it into a personal growth brand that launched a program called New Generation Mastery which aimed to help business owners find their message, communicate better and ultimately, drive revenue. New Generation Mastery was also looking to help individuals prepare their futures for a shift into an entrepreneurial economy. 

 “We look to work with business partners that want to make a real change in the world. Coaches, consultants and others that are trying to help others fulfill their life purpose,” he said. 

Brandon Lucero is a successful entrepreneur who seeks to help others through his New Generation Mastery program. His program is beginning as a podcast endeavor to help others achieve their goals for both their personal brand and business goals in the messages presented and communication with consumers. You can follow him for more on his Instagram account.

 

###

US Army Combat Veteran turned writer helps people reach new levels of success and influence with personal brand building. Luis also writes for Entrepreneur magazine and runs TEDx events and TED circles online. Mentored by Mark Cuban his eye for business and potential growth has been trained at a billionaire level.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.