Golden Cala the sole owner of Lensme, the contact lenses brand that was founded in 2013 and exploded in popularity through recent years, can now be found in 5000 points of sales.
Is Golden Cala’s success based solely on the genius of its marketing strategy, or the superiority of the products it caters?
Well, Golden Cala’s success should be attributed to both its marketing strategy where every billboard and influencer in the Kingdom of Saudi Arabia points the consumer to Golden Cala’s products, but let’s not forget that the Saudi consumer is not senseless and demands the best and top of the line products in quality, while demanding the latest trends. So Golden Cala’s genius is that it makes sure to market its products through most advertisement posts, while catering high-class quality products and brands.
How can companies earn the trust of their customers like Golden Cala did through Lensme?
The simple answer would be to cater the best products that it can through scouring the market for the best manufacturers that are certified internationally, and a renowned for their eye for details and quality. In addition to that through customer service, as Golden Cala has employed 200 beauty advisors in most of the points of sales that its products are available in, so customers can feel safe and appreciated while making their purchase.
Does Golden Cala look to expand, or is it content with the success that it has reached, as a small Saudi business?
Golden Cala is happy with the progress and the success that it has achieved in the short time that it has been in business for, but it sees that when it comes to success the sky is the limit, and will not be satisfied until it reaches a billion or two dollars in revenue, as it aspires to create and advance products and brands that will impact the region and the globe positively.
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