Quick Facts about Cotentholic
Headquarters: New Delhi
Foundation year: 2011
Offering Services: Globally
USP: Zero Negative Reviews till date & Quality services
Tete-a-tete with Suneet Kumar Singh the founder of Contentholic
Please share the inception story of Contentholic and your journey so far.
After graduating from English, I had no choice but to go for a professional degree (MBA) in order to start earning well, as I was never inclined towards boring Government Sectors jobs. During my bachelor’s I explored many ways to earn money, be it coaching school kids, selling broadband connections, making resumes for people to formatting and fixing computers and what not. I joined Vodafone Call Center for 6 months and later also gave soft-skills training to networking professionals to prepare them for job interviews. After all these, when I went for management studies in Chandigarh, I was very determined that I will be a human resource manager, taking interviews and managing the hiring process. But, when I went for an internship in Reliance Human Resource Services (RHRS) I was exposed to the reality of the HR industry and how this actually operates in the real world. My dreams of being an HR was distorted and I decided to pursue marketing which was my second specialization in the dual degree program I opted for. It was the period of Great Recession and markets were literally jobless and students were left with no choice except joining jobs even at INR 15,000 per month. When my batch mates were preparing for interviews, I was brewing up my start-up idea. The concept was to record and create all the lectures in audio (podcasts) and videos, but with no funds in hand and pressure to pay education loans I had to look for some quick earning with zero investments, so it all went in vain.
With my writing skills and some previous experience of writing blogs and articles, I moved to New Delhi and started offering content writing services. This was the time when 99 % of the people in India were not aware of this term. I created my own website Suneet.in by watching YouTube videos on WordPress. After working with advertising agencies, digital agencies and start-ups, I learnt digital marketing and branding and started promoting myself. I started Contentholic in 2011 just after a few months of freelancing, with a vision to form a formal content writing agency. Slowly I learnt digital marketing, advertising, event management and PR over the years but my love for writing never stopped as I was very connected to writing, after all, this skill of writing helped me survive in the world of high competition. I was appreciated by people as they liked my work and I did everything with full passion and interest and thus I learnt thoroughly about advertising, video marketing, events, celebrity management, PR and corporate video production as well. Some people also suggested that never leave your core and thus I kept on writing and Contentholic was the first agency to offer SOP Writing which never existed before formally. We were also the pioneers in India to offer formal ghostwriting services, Wikipedia writing, managed blog writing and publishing, etc. It feels so good when a student comes back telling that he or she made it through to his dream college or country because of the SOP we wrote. SOP writing can be business for many nowadays but for me it’s a sentiment, it’s about the feeling that you are creating a difference in someone’s life through a small piece of content. This is how we started, progressed and became a leading agency of India in offering professional SOP writing service.
What makes Contentholic different from the competitors?
Since I started very small and there was no one to help me during my journey, I always have a soft corner of budding entrepreneurs who are there with an idea and looking for some kind of support. Of course, we do not offer services for free but we try to give our best and suggest them with the best tools and ways for scaling up the business. We do not prefer working with bigger clients a lot and this is the reason we have never catered to all the big MNCs and leading start-ups or unicorns of India. Coming from Lucknow, it’s there in us that we need respect more than anything else and these bigger names of the market lack that sophistication and respect. Funded with hell lot of money, they are willing to buy everything with arrogance and on the contrary, a budding entrepreneur or a small business owner has that humbleness and respect to offer. Our idea to move towards academic writing was based on this only, students give you all the respect to the profession and request to help them in their applications, admission essays, LORs and Statement of Purpose. Apart from some regular content projects from regular brands, we are majorly targeting academic and Sop writing services only. We have one of the best Visa SOP writers in Indiaoffering online services to clients from all across the globe. Our commitment to deliver the best every time makes Contentholic unique and popular among the students. This is the reason why we do not have any negative reviews of Contentholic.
What type of SOP writing and academic services Contentholic offers?
These are the list of services offered by Contentholic under academic writing
What kind of challenges have you faced competitors in the business?
Contentholic has always been among the pioneers of the industry and since we have been ranked on top positions of Google search for years, we never faced challenges from our competitors as such. We have always acted first in experimenting and offering new services and later the same is followed by our competitors slowly. The SOP writing business has seen a sudden boom with high demand for study abroad cases in India and many novice players have come into the market offering services at very low cost and spoiling the market. Contentholic is the most expensive SOP writing agency India with our seasoned professionals having more than 20 years of experience in academic writing. With global media recognizing us for our quality work, we have hardly any competition in India as we cater to premium clients looking for the best available option for writing the statement or essays.
How has the ongoing Covid-19 pandemic influenced your business operations?
Yes, it has impacted most of the business in some way or the other, but if we talk about Contentholic, it has been a blessing in disguise. Our business grew to more than double and operational expenses came to zero as operations closed from our Connaught Place Office immediately after the first lockdown and all our writers started working from home. This year, we have started our operations again in other smaller cities like Ahmedabad, Kolkata and Pune with smaller offices to start with. We are planning to open our centers in Lucknow and Hyderabad soon as these cities are rapidly growing.
As an agency, what steps are you taking to acquire new customers or retain the existing ones in these challenging times of Covid-19?
Our main focus is to retain existing customers and at the same time, we are growing organically to cater more coverage not only in India but across the globe. We are soon moving to Ed-tech business by early next year hopefully. With national and international media recognizing our work and with word of mouth publicity from previous clients, we are growing organically.
Would you like to give some tips to aspiring writers or freelance content writers?
Since I also started as a freelance content writer, I would like to suggest budding writers and freelance professionals to focus on their own branding organically. While working for a company or a brand, always try to learn and enhance your knowledge in order to grow fast. Every organization is willing to retain its top performers so create that dependence in the company by offering extraordinary work. During the pandemic, I also retained my top performers only and rest were given the notice period immediately, when it’s business you have to stick to the basics. People do not remember average performers and if you are seeking extraordinary growth, always strive for excellence.
Where do you see Contentholic to be in the long run and what are your future goals?
Contentholic will keep on offering quality writing services, currently focused in academic writing but later when things are normal, we will cater to other domains as well. We are working on different in-house products as well which will make our business self-sustainable, which has been my dream for many years now.