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How Latitude28 is Innovating Live Entertainment in 2020

While most summers are remembered by a beautiful combination of festivals, fairs, and concerts, this one has turned out to be something completely different. In fact, the pandemic has put a halt to most of the live entertainment events normally witnessed during the summer months. Typically, the summer months are filled with music festivals and large events, but due to COVID-19, the world has been flipped upside down. Social distancing regulations and safety precautions have been the cause of countless postponements of live entertainment events.

Enter Latitude28

Despite the challenges that the worldwide pandemic has brought, performance group Latitude28 is shaking up the world as we know it. Latitude28 is a Florida-based music group that covers popular songs in genres ranging from pop, rock, and hip hop to country, alternative, and dance. Founded in 2018 by Avinash Singh, the group is redefining the way that we understand live entertainment in the age of COVID.  

Innovating Live Performance

Singh has been an integral part of designing Latitude28’s latest tour — The Drive-In and Fireworks Extravaganza Tour. The tour was crafted to enable COVID friendly live entertainment, combining the outdoor festival experience with social distancing safety protocols. The tour has already hit states across the central and southeast U.S.

The show itself includes world-class production with CO2 jets, lasers, LED panels, fireworks, and more. Not to mention, it all takes place outside in large-scale parking lots and outdoor drive-ins. Fans have the opportunity to either watch directly from their cars or a designated and socially distanced space outside. The innovative idea for the tour came to the band after they watched local churches holding sermons in outdoor drive-in lots. They’ve since taken the idea and run with it. Latitude28 has also made it a point to perform in smaller markets where people don’t often have the chance to experience high-level concert production. 

Continuing to Entertain

Even now, the band continues to storm across the country, bringing socially distanced parties to each and every stop. The concerts performed along the way have been critically acclaimed and widely enjoyed among concert-goers. Bringing the entertainment in a fun a safe way, Latitude28 is giving people a chance to feel normal again in contrast to the pandemic.

In addition to their tour, Latitude28 is airing their TV reality show on Amazon Prime Video. You can watch their journey now and check their website for tour dates coming to a city near you. 

Latitude28 on Instagram

Latitude28 on Facebook

Latitude28 Website

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. He is currently the youngest member of the Forbes Communications Council. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations through his desire to verify himself on Instagram. After acting as his own manager, he was able to produce impeccable results and completed the task he set out to do. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. He worked beside Luca Dayz at Bentley Records for a year and then decided to pursue a new opportunity working beside Jeremy Cohen, the owner of Preach Management, Preach Records, and Preach Media Group. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment Co. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s CEO and Director of Public Relations & Management. He is an incredible artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 21, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

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