COVID-19 has led to a massive shift to online platforms. Businesses have also had to revise their marketing strategies to fit the changing business landscape. With most products and services moving online, social media has become an indispensable tool in today’s world. Brands are now using various social media platforms such as Instagram to generate leads, promote their business, and increase sales.
One of the advantages of organically growing your followers is that the engagement is higher, and you create a huge pool of prospects. Unlike paid ads, it’s also cheaper and affordable for most small business owners. Liran Mizrahi shares how he has managed to build Instagram communities using organic content.
Liran Mizrahi is an Instagram expert helping brands and businesses grow their followers organically. He has been on Instagram for the past 12 years. During this time, he has studied algorithms and conducted thorough research on the platform.
According to Liran, one of the ways to grow your followers on Instagram is by creating great and original content. Be you and let the content reflect your brand in every aspect. Many people love a good story, says Liran; by creating engaging and authentic content, you drive curiosity and invite readers to your page. This helps drive meaningful discussions.
Additionally, all his client’s have accounts attracting different audiences; he first identifies the client’s target audience. This gives him an insight into what the audience likes and helps him in drafting the content.
Instagram users are more interested in and engaged with photos or videos that they think are good, notes Liran. He adds you need quality content and captions that push the audience to love, share, and comment on your content. Getting a clear understanding of the target audience, Liran is able to create content that the audience can relate to.
Liran Mizrahi is a firm believer in quality over quantity. Rather than the amount of followers or likes gained in the short term, he approaches it from the long-term perspective. “I believe that valuable content, social interaction, and perseverance builds a brand over time, and this is what attracts a relevant, accommodating, and involved target audience to your profile,” says Liran. His approach has helped him create exciting content and gain thousands of real followers for his clients.
There’s no denying the importance of consistency in posting, especially on Instagram. Liran explains that having a regular posting schedule helps your following know when to expect new content, and this increases engagement. To make the content more visible, one can also use some of the trending hashtags. Liran adds one of the mistakes people often make on Instagram is failing to address negative comments, especially for a brand. Instead of blocking or deleting the comments, he advises talking about them openly to show the audience how credible your brand is.
As brands adapt to the new normal, many are using organic content to grow their followers. Liran Mizrahi uses his experience and knowledge to help businesses and brands establish their presence on Instagram.