TikTok is one of the most popular social networks in the world today. It is also one of the fastest-growing social media platforms, with more than one billion active users. Given these numbers, becoming famous on TikTok translates to real-life success as brands use the platform to promote their products and services. But going viral on TikTok is tricky. While TikTok has a level playing field (TikTok’s algorithm doesn’t recommend videos based on the number of followers an account has), getting a video to go viral requires an excellent strategy and approach. A few people have gone viral on the app, including 18-year-old Logan Micke. How did he do it?
Logan is a young influencer who has cemented his spot in the digital world. Logan has accumulated 2.9 million followers on TikTok, receiving hundreds of millions of views every month and more than 30 million total likes. Logan is also a YouTuber—he recently hit 1M subscribers on YouTube.
Logan’s approach to content creation, sense of humor, and the relationship between him and his followers have helped him to establish his brand as an authority, finishing in the top 2 in the TikTok daily live rankings (U.S.). To Logan, creating content is a way to brighten the viewer’s day and motivate people to keep fighting and showing up despite the challenges. He uses his social media platforms to show other people that they, too, can accomplish their goals, even if the odds are stacked against them.
Logan is from a small town, which has made it a struggle for him to push his content and collaborate with other creators, as most live in big cities. But he hasn’t let this hold him back. Logan has found a way to continue making content. He manages to travel and upload new content every day and plans to move to LA or Florida this year (2023), which he says will greatly help him achieve his content creation goals, grow his brand, and tell his story.
Logan shares bits of his journey on TikTok, Instagram, and YouTube, where he also uploads “life hack” videos. These “life-hack” videos are what placed him on the international map. Logan creates fun life hacks and reviews viral life hack content on his TikTok lives and posts.
Logan goes live on TikTok every day, sometimes even doing 16-hour live streams, where he keeps hundreds of thousands of people entertained for hours. On various occasions, Logan has done a full-day live stream for 24 hours non-stop. His live streams have attracted a lot of attention both on YouTube and TikTok.
Logan says he wants to continue using TikTok and YouTube to provide quality content for his audience and even make a difference in the world. “Through my posts and live streams, I want to show other people that they can rise above their situations and make their dreams a reality as I bring some love, positivity, and hope into the world,” says Logan Micke.