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How Luis Camacho is Changing Up the Software Game

Luis Camacho grew up in Guadalajara, Mexico and came to the United States when he was just 10 years old. He graduated from Arizona State University with a bachelor’s degree in marketing. It is easy to say with that success alone, he could be satisfied, but he’s not. His passion for business and entrepreneurship started when he was only 19 years old. He did what most first-time entrepreneurs do, and started a clothing line. Due to his low startup capital, he realized that social media was going to be his only clear process to revenue, and through that found his first passion, which was helping businesses succeed through digital marketing. 


Luis decided to start working with a digital agency and started writing social media content for them. His sole goal through this was to become the head of advertising, and he achieved it in only one year. While doing that, he dug deeper and realized his true passion was the world of SaaS (software as a service). So he decided to start his own company, Fantom Agency. Where Luis has consulted with many high-level brand-builders and even helped one startup, in particular, acquire 100 new users 7 days after launching their first campaign.


Today, Fantôm Agency now helps SaaS companies around the globe scale through various types of paid digital advertising and is working on building the most elite community for SaaS entrepreneurs, SaaS AdLab. On top of that, Luis, alongside Fantôm Agency, is now building a productized service, AdBunny, which will bring unlimited ad campaigns to startups that can’t afford to hire an agency and agencies that need additional support. 


Through all these different projects, Luis is dead set on changing the game of SaaS. For many years, the software business was very difficult to enter with no investors or as a young person. Luis has made his goal in life to change that, and he’s seeing massive results. Luis has proven that when there is a need in the marketplace and you create a valuable solution, you can build an extraordinary business.


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