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Personal Branding

How Nikhilesh Menariya, Co-Founder of Tick Tigers Is Helping Businesses Scale With His Unique Growth Strategies

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One of the best marketing techniques for establishing a brand’s reputation, credibility, and trust is public relations (PR). Businesses who recognize the value of PR dedicate a lot of time and energy to developing effective PR strategies, which helps to increase their return on investment and significantly boost their bottom line. 

Furthermore, customers are more likely to pay attention and trust an endorsement from a third party over conventional advertising tactics that come directly from the company when seen in a magazine, news website, or social media channel.

Tick Tigers co-founder Nikilesh Menariya states that the easiest way to reach your prospects and showcase your values is by building your personal brand.

The journey to digital marketing

Nikhilesh has a bachelor’s degree in computer applications, and his journey from coding, to software, and he shares that his transition from web development to digital marketing was difficult but enjoyable. However, from the beginning, he was certain he never wanted to work a 9-5 job as he wanted to do something where he could better put his ability and skills towards.

Nikhilesh began his career as a freelance graphic designer before venturing into the online space of digital marketing. After his first business running an e-Commerce agency failed, he was inspired to work harder and went on to successfully launch a lead generation and appointment-setting agency for businesses across the globe.

Now, venturing even further into his career in online entrepreneurship, Nikhilesh and his team have worked with over 100 individuals and businesses globally to build their personal brands. Through his unique strategies, he has helped them boost their authority and credibility, gain recognition online, and grow their social media channels. 


Systems and processes will make or break a business

“After working in the online business world for more than two years, I noticed that most online business owners struggle with authority and credibility, and as a result, they fail. When I realized this, I thought, why not start helping business owners and individuals with personal branding” says Nikhilesh.

What sets Nikilesh and his team apart is their robust systems and processes. He believes these are the two most important aspects that make or break a business. From onboarding to delivering services in a timely manner, Nikilesh and his team ensure they provide their clients exceptional service day in and day out. They begin by assessing the client’s needs. After that, they educate them on the best path forward and plan an entire strategy around it.

 

Why personal branding matters

Today, businesses are battling for customers’ attention while also attempting to remain relevant in today’s oversaturated and intensely competitive marketplaces.

At some point, all personal brands and businesses will require digital marketing as it connects their products and services to the outside world and uses different tactics to increase brand awareness and online presence. Nikilesh and his team are determined to help more brands and businesses become aware of this ever-increasing need and help them scale in ways they aren’t able to achieve on their own.





Kelly Wing is the founder of Ohwabisabi Media, a media company that serves to amplify the voices of next-generation leaders. Kelly is a contributing writer at Entrepreneur Magazine, Influencive and has been featured in Entrepreneur, Business Insider and other notable press outlets.

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