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How REV GUM Became a Global Leader in Caffeinated Gums

Millions of people all over the world experience stress and exhaustion at some point in their lives. Whether it’s from studying or working, there are moments when people lose their energy after a long day at work or school. Others even intentionally skip sleep just to complete all their tasks and fulfill their responsibilities. People use varying options to fight sleepiness, including drinking coffee, eating, and working out.

Caffeine is one of the most common sources of energy that people consume, mostly by drinking coffee. Most individuals and people who stay up all night are always seen with a cup of coffee at their tables. Others even drink over five cups of coffee just to make sure they avoid having low energy at any point of the day. Most of these people sometimes get headaches when they can’t get caffeine into their system.

There are places where coffee is not always available, especially during the late hours of the night. This was the dilemma that Blake Settle, now an accomplished entrepreneur, faced very often when he was in college. He studied chemical engineering at the prestigious University of Texas in Austin. This meant that he was often glued to his books and lecture notes and stayed up late to study.

Blake became very dependent on coffee as a college student so he could give as much time as he could to studying. For this reason, he became less productive when coffee shops around the university were closed past midnight. This problem gave him the idea of finding a different source of caffeine that would taste just as good as coffee. Using his skills and knowledge in chemistry, Blake created his own chewing gum rich in caffeine.

A few years later, Blake’s little experiment would go on to become a million-dollar company that the world now knows as REV GUM. For a few years now, the brand has been leading the game in caffeinated chewing gum. Plenty of other products have emerged, but they weren’t able to make as much impact as REV GUM. This is because Blake ensures that every piece of gum the brand makes suits everyone.

REV GUM’s products have just the right amount of everything, from nutritional value to taste. Another facet that sets this brand apart from its counterparts is that each pack of gum comes in blister packs. Most brands come in plastic containers or bags that require people to consume them all at once and can’t be resealed. With REV GUM, consumers won’t have to worry about spilling the contents of their packs of gum after just getting one piece.

Blake has been using a robust sales and marketing strategy to continue elevating REV GUM’s status as a leader in the caffeinated gum industry. His brand has received innumerable positive responses from its consumers since its inception many years ago. Check out REV GUM’s website and Instagram page to see its incredible journey to success and the wide selection of chewing gums flavors.

Social Media Marketing agent with 6 years of sales experience. I work really hard to get my clients the best representation to further their businesses or media platforms. Contact me if you are interested in publishing full features for our clientele.

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