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How Tajima Direct Will Have You Seeing the World Through a Whole New Lens

Did you know that approximately four million pairs of glasses/ sunglasses are thrown out each year due to lens damage or an outdated prescription? If you wear prescription glasses, chances are you are changing your frames once a year because your prescription has changed and you need a new pair. If you are an athlete or spend a lot of time outdoors, your sunglasses are a vital part of your everyday life, but because of their wear and tear, you may change them regularly due to scratched lenses.


Most of the frames on these tossed glasses are still in excellent condition, but their ineffective lens renders them useless and, therefore, just another addition to the landfill. But what if there was a way to keep the frames you love and replace the lens with a high-quality polarized lens that won’t break the bank? That is precisely the question the owners of Tajima Direct aimed to answer.


After his career at Oakley™ and founding his own brand Kaenon™, Steve Rosenberg, co-Founder of Tajima Direct, created the patented Tajima Urethane™ polarized lens and began selling it with his Japanese lens maker on a business-to-business level to select eyewear brands. His son, Jacob Rosenberg, later came up with the idea of providing this lens technology directly to the consumer, and that is where Tajima Direct was born.


Tajima Direct allows consumers to send in their favorite frames and replace their old lenses with high-quality polarized or prescription lenses at a fraction of the cost of a new pair. In doing this, consumers can save money by extending the life of their existing eyewear and upgrading their lens quality instead of buying a brand-new pair.


With the use of industry-leading lens technology with their patented Taima Urethane lens material, premium lens treatments, and top-of-the-line digital fabrication methods, Tajima Direct only offers the highest quality lenses available at a fraction of the cost you would pay at your eye doctor’s shop or from the big name brands. They will deliver exceptional value, while their personalized service, constant updates, and quick response times will make buying your lenses online less intimidating.


Tajima Direct also makes replacing your sunglasses or prescription lenses very easy. All you have to do is go to their website from any device and select your preferred lens type from the options shown. For example, you can choose from polarized sunglass lenses, prescription polarized sunglass lenses, prescription clear lenses, or prescription Transitions™ lenses. Next, select the color of your lens. For a prescription lens order, you then select Single Vision or

Progressive, then upload your prescription or send it in later. If your frame is in their digital library, they’ll simply send you the pre-cut lenses for your own installation. If you prefer to 

send in your frame, Tajima Direct will send you a shipping label via email, or they will send you a box and label so you can send in your favorite frame to have your lenses replaced by one of the company’s expert technicians. Once your frame is received, Tajima Direct will replace your lenses and send them back to you within days for a sunglass order, or one to two weeks for custom-made prescription lenses.


This revolutionary way of extending the life of your eyewear is a great way to save time and money while keeping the frames you love with the added benefit of industry-leading lens technology that is likely better than your originals. Don’t just take our word for it. Their reviews speak for themselves.

For more information on Tajima Direct and how to order lenses, visit their website at tajima-direct.com.

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