Connect with us
Apply Now


How This 23 Year Old Entrepreneur Is Disrupting The Ecommerce Industry

As a marketer, one of my passions is finding the best minds in the marketing industry today. Recently, I had the pleasure of sitting down with one of the smartest marketers on the planet, Callum Roche who is disrupting the e-commerce community today. Want to know what’s even more impressive, he just turned 23 years old. Yes, you read that correctly, 23. Here are some lessons marketers and businesses can learn from our interview.

Mauricio Rosero: Tell me about your background.

Callum: I am 23, and I currently own 2 businesses and recently just published a best-selling book. I run an e-commerce agency called Ecom And Chill that helps turn high profile influencers into CEO’s by leveraging their personal brands. When I’m not working on that, I’m helping young entrepreneurs create elite personal brands from scratch.

I dropped out of college in my second year and have self-educated myself ever since. I made my first dollar online when I was 12 selling background designs to famous youtubers. Since then, I’ve had 4 businesses, 2 of which failed which ultimately led me to the ones that are crushing it today.

Mauricio Rosero: That sounds very different to what most 23-year olds are doing. What was it that made you choose the personal branding niche?

Callum: Great question and to be honest, I’ve worked in several other niches and they are not quite the same for me, I didn’t get much fulfillment. I mean there’s no better feeling than helping scale a personal brand because the return on investment is more than money for me and the client.

Together, whether it’s a course that’s being sold or whatever it may be, the feeling of customers telling you their lives have improved infinitely because of the investment they made is unmatched.

Mauricio Rosero: Tell me about your other company Ecom And Chill.

Callum: I actually co-founded that business with my business partner Jordan. For so long I’ve always believed that if social media disappeared tomorrow that there would be so many influencers left without an income stream. The main reason for that is because they rely solely on endorsement deals and we wanted to solve that problem.

If you look at any of the influencers who are winning right now, they’re selling their own products and they don’t rely or have to compete for the next brand deal. Whereas, the rest of the influencer market are competing against each other for sponsorships which are ultimately driving influencer earnings down.

The industry is changing from endorsements to entrepreneurship and as Facebook and Instagram become more of an advertising platform, organic reach will continue to decline, this is expediting this shift. We solve this problem by building and managing profitable e-commerce stores for them that they can eventually sell for potentially seven figures or more.

Mauricio Rosero: Wow, that’s the first of its kind. What tips would you give to an influencer or entrepreneur right now who wants to be successful with e-commerce?

Callum: I always say never give up. My background wasn’t one that seemed destined for success and even at that I’ve still got a long way to go. Look for what you are good at and leverage that to your advantage by selling a product or service. Try not to overthink, you’re not always going to get it right.

Learn more about Callum by visiting his official website or by following him on instagram

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.