fbpx
Connect with us

Entrepreneurship

How This 23 Year Old Entrepreneur Is Disrupting The Ecommerce Industry

As a marketer, one of my passions is finding the best minds in the marketing industry today. Recently, I had the pleasure of sitting down with one of the smartest marketers on the planet, Callum Roche who is disrupting the e-commerce community today. Want to know what’s even more impressive, he just turned 23 years old. Yes, you read that correctly, 23. Here are some lessons marketers and businesses can learn from our interview.

Mauricio Rosero: Tell me about your background.

Callum: I am 23, and I currently own 2 businesses and recently just published a best-selling book. I run an e-commerce agency called Ecom And Chill that helps turn high profile influencers into CEO’s by leveraging their personal brands. When I’m not working on that, I’m helping young entrepreneurs create elite personal brands from scratch.

I dropped out of college in my second year and have self-educated myself ever since. I made my first dollar online when I was 12 selling background designs to famous youtubers. Since then, I’ve had 4 businesses, 2 of which failed which ultimately led me to the ones that are crushing it today.

Mauricio Rosero: That sounds very different to what most 23-year olds are doing. What was it that made you choose the personal branding niche?

Callum: Great question and to be honest, I’ve worked in several other niches and they are not quite the same for me, I didn’t get much fulfillment. I mean there’s no better feeling than helping scale a personal brand because the return on investment is more than money for me and the client.

Together, whether it’s a course that’s being sold or whatever it may be, the feeling of customers telling you their lives have improved infinitely because of the investment they made is unmatched.

Mauricio Rosero: Tell me about your other company Ecom And Chill.

Callum: I actually co-founded that business with my business partner Jordan. For so long I’ve always believed that if social media disappeared tomorrow that there would be so many influencers left without an income stream. The main reason for that is because they rely solely on endorsement deals and we wanted to solve that problem.

If you look at any of the influencers who are winning right now, they’re selling their own products and they don’t rely or have to compete for the next brand deal. Whereas, the rest of the influencer market are competing against each other for sponsorships which are ultimately driving influencer earnings down.

The industry is changing from endorsements to entrepreneurship and as Facebook and Instagram become more of an advertising platform, organic reach will continue to decline, this is expediting this shift. We solve this problem by building and managing profitable e-commerce stores for them that they can eventually sell for potentially seven figures or more.

Mauricio Rosero: Wow, that’s the first of its kind. What tips would you give to an influencer or entrepreneur right now who wants to be successful with e-commerce?

Callum: I always say never give up. My background wasn’t one that seemed destined for success and even at that I’ve still got a long way to go. Look for what you are good at and leverage that to your advantage by selling a product or service. Try not to overthink, you’re not always going to get it right.

Learn more about Callum by visiting his official website or by following him on instagram

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice3 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics4 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business6 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance7 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship7 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship9 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.