fbpx
Connect with us

Executive Voice

How to Become the Authority in the Media and Gain Influence, Founders Story with Kristin Marquet

Kristin Marquet has been a publicist and business owner for more than 14 years. As the owner and creative director of Marquet Media, LLC, Kristin oversees the daily operations of the business while executing client campaigns. Throughout her career as a publicist, Kristin has developed partnerships with leading brands and entrepreneurs. She and her clients have been featured in Inc.com, Forbes.com, Fortune.com, Wall Street Journal, Entrepreneur.com, and so many more. 

With an academic background and advanced studies in data science, business, and public relations, Kristin has attended Boston University, New York University, and Massachusetts Institute of Technology.  Kristin is also a member of the Young Entrepreneur Council.  http://www.marquet.company

 

Tell us about your childhood and where you grew up?

I grew up in New Jersey and as a child, I loved to spend time reading about planetary science and astronautics. This hobby has carried over to adulthood.

 

How did you get started as an entrepreneur?

Shortly after I graduated from college, I had worked as a PR and marketing manager for a law firm for a year because I was considering applying to law school. Yet after a year, I realized that I didn’t enjoy it, so I started in management consulting for four years. But during the financial crisis, my office in the Northeast shut down and I was laid off from my position. At that point, I had to make a tough decision: “Do I look for a job in this down economy, or Do I start a business?” After a few days of weighing the pros and cons of getting a job or starting a business, I decided to take the risk and launch my first business—a PR firm that works with female entrepreneurs and fashion brands. I never looked back after that. And in my early thirties, I returned to school and obtained a graduate degree from New York University.

Throughout the last 14 years, I’ve worked with many high-profile personalities and brands. But the most exciting story of my career was when I was planning a large-scale fashion show for one of today’s well-known fashion designers. Although I had been involved with smaller NYFW presentations, this event was different because of the scale — 600+ media, influencers, and celebrities. It was truly a career-changing event. I met so many celebrities and influencers who I would not have met ordinarily.

Additionally, my team and I continue to work on building the FemFounder.co-brand which is exciting. Recently, we added a new section that focuses on wellness, health, and fitness, and we will continue to grow that side of the brand.

I’m also getting ready to release my third book “From Nameless to Notable: How to Gain Influence, Establish Authority, and Reach Expert Status in Your Niche or Industry–The Ultimate Guide to Generating Media Coverage for Your Startup and Leveraging It to Increase Website Traffic, Email Subscribers, and Sales” in the spring. It’s a condensed version of my online course, From Nameless to Notable. And I am also working on the ultimate PR resource with Michelle Lewis ThePublicityPlace.com.

 

What is one business lesson you would tell a startup founder?

About 14 years ago, I thought I had to discount my prices to compete but quickly learned that perception is reality, meaning that you get what you pay for. When I started out, I quoted a potential client a low monthly fee but was asked why my prices were so cheap in contrast to the competition. That company hired a different firm because I was considered “too cheap” and so I doubled my prices and never had a problem selling them since then. My best piece of advice is to never compete on price.

 

Our mission is to Diversify media and impact 100 million people. We highlight incredible entrepreneurs, authors, coaches, and leaders who are impacting the world. If you know someone who deserves to be highlighted email hello@ibhmedia.co

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Meatsmith Team Snowboard Canada Meatsmith Team Snowboard Canada
Press Release23 hours ago

Beijing 2022: Grass-Fed Beef Protein Bar Meatsmith Partners With Team Snowboard Canada

Meatsmith – Official Partner Of Team Snowboard Canada For Beijing Olympics 2022 Toronto, Ontario – Meatsmith is proud to announce...

Disrupt Prime Video3 days ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT7 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.