fbpx
Connect with us
Apply Now

Executive Voice

How to Become the Authority in the Media and Gain Influence, Founders Story with Kristin Marquet

Kristin Marquet has been a publicist and business owner for more than 14 years. As the owner and creative director of Marquet Media, LLC, Kristin oversees the daily operations of the business while executing client campaigns. Throughout her career as a publicist, Kristin has developed partnerships with leading brands and entrepreneurs. She and her clients have been featured in Inc.com, Forbes.com, Fortune.com, Wall Street Journal, Entrepreneur.com, and so many more. 

With an academic background and advanced studies in data science, business, and public relations, Kristin has attended Boston University, New York University, and Massachusetts Institute of Technology.  Kristin is also a member of the Young Entrepreneur Council.  http://www.marquet.company

 

Tell us about your childhood and where you grew up?

I grew up in New Jersey and as a child, I loved to spend time reading about planetary science and astronautics. This hobby has carried over to adulthood.

 

How did you get started as an entrepreneur?

Shortly after I graduated from college, I had worked as a PR and marketing manager for a law firm for a year because I was considering applying to law school. Yet after a year, I realized that I didn’t enjoy it, so I started in management consulting for four years. But during the financial crisis, my office in the Northeast shut down and I was laid off from my position. At that point, I had to make a tough decision: “Do I look for a job in this down economy, or Do I start a business?” After a few days of weighing the pros and cons of getting a job or starting a business, I decided to take the risk and launch my first business—a PR firm that works with female entrepreneurs and fashion brands. I never looked back after that. And in my early thirties, I returned to school and obtained a graduate degree from New York University.

Throughout the last 14 years, I’ve worked with many high-profile personalities and brands. But the most exciting story of my career was when I was planning a large-scale fashion show for one of today’s well-known fashion designers. Although I had been involved with smaller NYFW presentations, this event was different because of the scale — 600+ media, influencers, and celebrities. It was truly a career-changing event. I met so many celebrities and influencers who I would not have met ordinarily.

Additionally, my team and I continue to work on building the FemFounder.co-brand which is exciting. Recently, we added a new section that focuses on wellness, health, and fitness, and we will continue to grow that side of the brand.

I’m also getting ready to release my third book “From Nameless to Notable: How to Gain Influence, Establish Authority, and Reach Expert Status in Your Niche or Industry–The Ultimate Guide to Generating Media Coverage for Your Startup and Leveraging It to Increase Website Traffic, Email Subscribers, and Sales” in the spring. It’s a condensed version of my online course, From Nameless to Notable. And I am also working on the ultimate PR resource with Michelle Lewis ThePublicityPlace.com.

 

What is one business lesson you would tell a startup founder?

About 14 years ago, I thought I had to discount my prices to compete but quickly learned that perception is reality, meaning that you get what you pay for. When I started out, I quoted a potential client a low monthly fee but was asked why my prices were so cheap in contrast to the competition. That company hired a different firm because I was considered “too cheap” and so I doubled my prices and never had a problem selling them since then. My best piece of advice is to never compete on price.

 

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.