Customers today expect instant communication when reaching out to you online, and the best way to ensure that is with a free live chat product. In this article, we will walk you through setting up a free live chat product for your business and discuss why it may be an effective marketing tool for your company.
First, let’s define what live chat is exactly:
Live chat options allow customers to reach out to your company via instant messaging in real-time. This technology gives them complete control over when they want to reach out. They can initiate the conversation themselves or sit back and wait for you to ping them first.
Here are three of the biggest benefits of having a live chat option on your website:
- Live Chat Helps Reduce Customer Wait Times
Whether it’s customer service issues or just general questions, customers hate waiting around when they want immediate help. Live chat helps reduce wait times by giving them an instant way to contact your support team or get in touch with you via the internet.
- Live Chat is Proactive
Live chat options are often configured so that chats initiated by customers can be responded to automatically, without any human intervention. This results in proactive communication with customers, which can help improve your customer relationships in the long run.
- Live Chat Helps You Gain New Customers
This one is pretty self-explanatory– live chat helps you communicate with new website visitors in real-time. There are several paid options out there, but also many free live chat products that can streamline this process for you.
To get started with live chat, just follow the steps below:
- Choose Your Live Chat Product
The first step is to choose your free live chat product. Many different services provide this technology to help grow your website traffic, and all of them perform basically the same function. The main difference between these products is the number of features and how customizable their platforms are.
- Configure Your Product
Most of the free live chat products on the market today are simple to configure and work with any website. However, you’ll need to add a few lines of code to your website from the product’s dashboard to get started. These lines of code allow visitors to your site to chat with you in real-time.
- Set Your Default Messages
Most products also include pre-generated messages for you to respond with. These messages are helpful if you don’t want to type out an entire response each time a customer chats with you, and they can be configured in the product’s dashboard. You should set these messages according to how frequently your website visitors chat with you.
- Start Conversations
Once your product is configured, and messages are set, you can start chatting with customers in real-time on your website. Just remember that the more chats you respond to, the better your customers will feel about reaching out to your company in this way.
Best Practices for Using a Live Chat Product
Once you’ve set up your free live chat product, it’s important to use it in ways that will benefit both you and your customers. Here are some best practices for getting the most out of this technology:
Use Chat-Specific Pages
Not all customers are tech-savvy, so make sure any pages on your website that initiate chats are easy to access. For example, don’t require visitors to go through three levels of navigation just to open a chat window.
Set Up Recurring Chats
Improving customer relationships is by setting up recurring chats with each customer. This can help you build a strong rapport with your site traffic and learn more about them as people.
Customize Your Messages
If you want your customers to feel more comfortable chatting with you, make sure your messages are customized. For example, if someone mentions wanting to buy a product, send them an automatic message asking how they found out about it or their needs for this website visit. This will not only show that you’re listening but that you’re also putting in the effort to ensure your customer’s satisfaction.
Doing these four things will help you get more out of your live chat product and likely increase your site traffic as a result. If you want to improve your website performance further, consider expanding into other technology-related areas such as website security and website hosting.
Launching Your Product
After configuring your product and ensuring the chatbot is working properly, it’s time to launch. Go ahead and publish your live chat product for all visitors to see on your website. From there, just sit back and wait for customers to start chatting with you!
The more often you respond to chats on your site, the more likely you will increase your site traffic.
Happy Customers = More Conversions
When it comes to making sure customers feel comfortable chatting with you, it’s important to provide them with the best experience possible. The easiest way for this to happen is by letting them know that their safety is your number one priority. This can be done quite easily by simply adding a chat window security feature to your product when you configure it.
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