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How to Examine Your Website Using a Website Traffic Checker Tool?

graphs of performance analytics on a laptop screen

You probably know the importance of examining the raw data regarding your website traffic in order to monitor and increase the performance of your domain. No matter whether you have a large business or a small business, the examination of the raw data of your website will help you to understand how your website is performing. You will also e able to find a way to increase the online presence of your business. However, for that, you have to assess the user experience while visiting your website. A website traffic checker tool assists you to recognize the effectiveness of the interaction between your website and the users. In this article, we will discuss how you can make your website better to attract users using a website traffic checker tool. 

The Function of a Website Traffic Checker Tool:

A website traffic checker tool assists you to make the overall performance of your website better and to transform the visitors into customers by examining multiple areas including multiple resources, top-ranked pages, popular keywords, users’ average engagement time, users’ location, etc. There are also several free website traffic checker tools that you can use for this purpose. 

The five areas that a website traffic checker tool mainly focuses on are- i) top-ranked keywords, ii) top-ranked pages, iii) number of visitors every day, iv) geographic locations of the website, and v) traffic metrics.

i) Top Ranked Keywords:

In order to ensure the higher rank of your website on any search engine including Google, keywords play a significant role. This is because Google uses the words that you write on its search bar and on the basis of those words, Google determines what you are searching for. Like Google, every search engine shows the relevant results based on the phrase or keywords that you put on its search bar. That’s why it is really important to use the right keywords in the links and content of your website pages. However, instead of using some keywords, you have to go deeper into the analytics to understand the exact arrangement of the keywords. Because each order of keywords will produce slightly different results.

ii) Top Ranked Pages:

Apart from designing your website attractively, you need to investigate the website of your competitors. It is essential to understand how top-ranked web pages are making their content, pages, services, products, and many more. Using the website traffic checker tool, you should also make a comparison between the web pages of your website and your competitors. Instead of comparing only on the basis of price, you need to compare the brands, packaging, price per oz, etc. You should also analyze the responsiveness and the use of keywords in both your website and your competitors’. 

iii) Number of Visitors Every Day:

Once you have launched your web page, you have to know the number of visitors that your web page is receiving every day. The knowledge about the engagement of the users with your domain is essential to realize whether your domain changes, marketing campaigns, or promotions are actually working or not. For instance, if you find an increase in engagement rate after a marketing campaign, you can understand that the campaign is successful. On the other hand, if there is a drop in the engagement rate, you have to assess what is not going well for your website.

iv) Geographic Location of Your Website:

When you are developing an online business, you can expand your business beyond the limitation of borders and time restrictions and target any demographic region. Therefore, you should target the location where you will have a large number of users. You also have to make changes or add materials to your website to attract the users of that location. A website traffic checker tool will help you to learn about the locations of the users of your website and their needs.

v) Traffic Metrics:

To establish your business in the market, you should know your competitors. A website traffic checker tool will collect data of your competitors and offer you the performance metrics of their website so that you can make a comparison. The tool will not only provide data but also offer you an insight into the performance of the website of your competitors. Therefore, you can learn how to build your website to attract more users.

With the help of a website traffic checker, you can examine all these areas and have multiple data and graphs. Using these data and graphs, you can assess what strategy is working and how you can make changes to gain more customers. 

Stanley Gatero is a writer at Disrupt Magazine. He covers topics concerning technology, entrepreneurship, news, and sports. He is an avid traveler.

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