fbpx
Connect with us

Executive Voice

How To Execute A Successful Product Launch, With Founder Of Flaunt Body, Cameron Moore.

Many entrepreneurs deeply desire to record multiple figure results from their product launches. However, there are several factors that determine the success or failure of a product launch, and nobody is more qualified than Cameron Moore to discuss them. Cameron launched Flaunt Body in 2018 with the Ingrown Hair Mask Five treatment Set, which won the Indie Beauty Expo Best in Show 2019. The set is a gender-neutral, vegan and cruelty-free body mask which helps soothe the skin, reduce irritations, hyper-pigmentation and ingrown hairs. 

 

Developing the Prototype

All successful product launches have one thing in common; the business had an effective strategy and stuck to it. The first step to creating a new product is to develop a prototype. This will serve as a conceptual vision to find out the most active components or ingredients ,and confirm the efficacy of the idea. Consequently, further testing and development will be carried out.

It  doesn’t end there. Envisaging the idea and bringing it to birth can be quite tasking. Many  setbacks will be encountered, particularly during the development years. For Cameron, the biggest challenge was finding a manufacturing partner to develop an ingrown hair mask with her desired product guidelines: a vegan product, suitable for all skin types, made with EU compliant ingredients, cruelty-free, silicone-free and paraben-free. At many points, her confidence wavered but, revisiting her initial prototype helped her to continue with the process and renew her belief in the value of the product.

 

Invest in Marketing

Going further, Cameroon went ahead to market her product 5 months ahead of her launch date. It gave her an avenue to introduce the product to prospective buyers, journalists, and consumers who in return offered invaluable branding and marketing feedback. Utilizing this feedback resulted in making several changes to the packaging design. This small addition helped the brand to record immense success in sales. 

 

Protect Your Idea

Cameron agrees that it is challenging to safeguard an idea from being replicated by other companies. She recommends applying legal protection measures to address this issue, especially after sharing a business idea with manufacturers that can have duplicates produced easily

 

Some Final Advice

Here is something Cameron wants every new business owner to know;

“During the development process, I received advice from a small business consultant to sell the Ingrown Hair Mask to a large, existing company as a private label item. At that point, I  immediately dismissed the idea. It is a disservice to the evolution of the product and the brand not to conduct a market simulation model. I wouldn’t change the route I chose, but it would have been to the company’s benefit to let go of my personal goal to pause and consider all available options and better receive outside advice. Going into a new business with all options considered allows for greater confidence and  is the guaranteed path to success.”

 

I've always had a knack for storytelling! Hi there, I'm Chukwuma Agugbue. I'm a copywriter and, a blogger. I Interview individuals who've achieved some sort of success in their field- Actively building a knowledge base for Millenials

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice1 month ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics2 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business4 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance5 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship5 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship7 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.