Many entrepreneurs deeply desire to record multiple figure results from their product launches. However, there are several factors that determine the success or failure of a product launch, and nobody is more qualified than Cameron Moore to discuss them. Cameron launched Flaunt Body in 2018 with the Ingrown Hair Mask Five treatment Set, which won the Indie Beauty Expo Best in Show 2019. The set is a gender-neutral, vegan and cruelty-free body mask which helps soothe the skin, reduce irritations, hyper-pigmentation and ingrown hairs.
Developing the Prototype
All successful product launches have one thing in common; the business had an effective strategy and stuck to it. The first step to creating a new product is to develop a prototype. This will serve as a conceptual vision to find out the most active components or ingredients ,and confirm the efficacy of the idea. Consequently, further testing and development will be carried out.
It doesn’t end there. Envisaging the idea and bringing it to birth can be quite tasking. Many setbacks will be encountered, particularly during the development years. For Cameron, the biggest challenge was finding a manufacturing partner to develop an ingrown hair mask with her desired product guidelines: a vegan product, suitable for all skin types, made with EU compliant ingredients, cruelty-free, silicone-free and paraben-free. At many points, her confidence wavered but, revisiting her initial prototype helped her to continue with the process and renew her belief in the value of the product.
Invest in Marketing
Going further, Cameroon went ahead to market her product 5 months ahead of her launch date. It gave her an avenue to introduce the product to prospective buyers, journalists, and consumers who in return offered invaluable branding and marketing feedback. Utilizing this feedback resulted in making several changes to the packaging design. This small addition helped the brand to record immense success in sales.
Protect Your Idea
Cameron agrees that it is challenging to safeguard an idea from being replicated by other companies. She recommends applying legal protection measures to address this issue, especially after sharing a business idea with manufacturers that can have duplicates produced easily .
Some Final Advice
Here is something Cameron wants every new business owner to know;
“During the development process, I received advice from a small business consultant to sell the Ingrown Hair Mask to a large, existing company as a private label item. At that point, I immediately dismissed the idea. It is a disservice to the evolution of the product and the brand not to conduct a market simulation model. I wouldn’t change the route I chose, but it would have been to the company’s benefit to let go of my personal goal to pause and consider all available options and better receive outside advice. Going into a new business with all options considered allows for greater confidence and is the guaranteed path to success.”
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