In 2020, the average attention span of your visitors is incredibly low. With several tabs open on their browsers, social media notifications, and apps on their phone screaming for attention, it’s harder than ever to get your website visitors to stay on your page and not bounce.
Now, let me ask you a question. How long does it take for you to realize whether a person is attractive to you? Probably about 0.9 seconds.
The same is true for your website’s pages, you have to make the visitor feel like they are in the right place, and you have about 0.9 seconds to do so.
Here are some techniques I’ve found to be effective when applied for my business that resulted in a lower bounce rate and a considerable increase in conversions.
Use The Glance Test
To make the visitor feel like they’re in the right place, an easy way to make sure you’re doing this right is doing this simple test.
- Create your landing page with a reliable tool
- Load your page
- Now stare away from the screen right away
- Look back at it for one second
- Now, look away again
Do you feel like it’s easy to find what you’re looking for?
Following, there is an example of a landing page on my business’ website. It ranks first page on Google for lifetime deals and SaaS lifetime deals.
When a visitor comes from search engines to this landing, it is immediately apparent that he’s in the right place because he was looking to save on business software subscriptions.
How to Build Trust in Seconds with Your Visitors
Your second goal after clarity is to make your visitors trust you. How?
Your page needs to look good…
Easier said than done, right? Here’s how do you can practically accomplish this.
Most website building tools have ready to use templates that are built for conversions. While, with their drag-and-drop editors, they make it easier to build pages from scratch too.
A good option instead is using a custom theme or choosing a good-looking ready-made theme for WordPress on Themeforest.
Another low-hanging fruit is getting a custom logo. You can get it done starting at $10 on Fiverr.
Another quick win to create instant credibility is including an “As Seen In” or “Featured On” tab in your home page, here’s how I did this for my business Astrogrowth:
Get Your Visitors Interested in Your Content
Now that your visitors didn’t bounce, what will determine whether they’ll remain on the page or not is how much you’re good at catching their attention from the first sentences of your content.
What I usually do is getting the reader as much curious as possible from the first sentence, showing that I’ve done my research thoughtfully coming up with information that likely never heard anywhere else. Doing so will get them hooked.
An easy way to do so is using exclusive researches like surveys, adding something fun, or adding the fear of missing out in the information.
What you need to include it varies based on your industry and who are your visitors and customers, so it comes down to your understanding of what works best with your readers.
How to Get Your Readers to Your CTA
Now that you have an engaging intro, the temptation of your readers to scrolling and skimming through your page will often be too strong anyway. What can you do about it?
Here are some things to do:
- Avoid huge blocks of text. Write instead in short, bite-sized paragraphs of one or two sentences long. The goal is to make it easy to read and not intimidating for the reader.
- Use Subheadings to mark the sections. H2, H3 and H4 are your best friends. This will allow skimmers to stop at the section that they want, as well as helping Google understand better your page and rank higher in search engines.
- Use images and video embeds to break-up walls of text. Never go top-to-bottom without some graphic to break it up.
- Use lots of formatted content. Lists (numbered or not) and tables. It will make a text much more pleasant and digestible to read than a big wall of words.
- Don’t forget ‘Bucket Brigades’. In copywriting it’s popular to use elements on the page like so-called cliff-hangers (“More on this later…”, “As you’ll find out later”) to build up tension in the reader and let him continue reading.
- Use Call-outs. They are huge blocks of text that will help the reader understand at a glance what’s important and so drive more conversions. Here’s an example of how we did it on a particularly technical post:
- Use expert quotes. Similarly to the call-outs they not only help to make the content more digestible, but also improve trust and credibility making your piece seem to be more researched.
To Sum Up
Getting your website visitors’ attention is getting harder and harder. Still, by implementing these easy tips, you’ll be able to immediately stand-out from the rest of the web and in your niche, getting your readers to instantly understand if they’re in the right place, if they can trust you, and if you have something for them.
Do you use any strategy or technique to keep your visitors longer on your page and prevent them from bouncing? Share it with us. Comment below!
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