The rise of video content on the web has seemed to grind to a standstill — but only because it has nowhere else to go. Video content has become the undisputed king of all internet content. Even though platforms like TikTok, Twitter, Instagram, and Facebook are still great places to post your video content, there is one repository for all video content on the web.
YouTube is the video god now.
Just take a look at these staggering statistics, did you know that over a billion hours of YouTube content is viewed each day on YouTube?
- YouTube has over 2 billion users.
- 42.9% of international internet users access YouTube monthly.
- YouTube boasts over 2 billion+ users. This places it second of the most popular social media platforms.
- India is the country with the most YouTube users, 225 million. The United States is in second place with 197 million.
- The UK averages the most views per person.
- YouTube is the most popular platform for people aged 15-35.
- Women are viewing YouTube content more than men.
It is for these staggering facts that YouTube has achieved its spot as the 2nd greatest search engine in the world and perhaps the most influential of social networks for a variety of reasons.
As a social media platform, YouTube’s goal is to help its users find the information they are looking for as quickly as possible. Nevertheless, the platform is so large and expansive that it seems unlikely that anyone will see your new content as it gets posted. Today, we are looking at some of the best tips and tricks to counter this small issue and grow your channel on YouTube.
Build around a keyword/topic
Marketers that have not been well versed in SEO will typically ignore this first step in the process, but the keyword or topic you choose is essential in helping your clients find you.
Taking the time to choose these keywords will make all the difference in your campaign. There are plenty of tools to help you choose the keywords that are best for your needs. Try keywordtool.io to select the best keywords and phrases to target the niche you are in.
Once you have found the keywords you are looking for, check out videos that hold the top-ranking positions for these keywords. You can then size up your greatest competition and see how your content measures up. You will then have the benchmarks to begin adjusting your content for maximum efficacy.
Engage with your audience
People tend to get detached from their objectives when they begin setting up their YouTube Channel. There is so much work and content to create that it is easy to forget that this is still essentially a social media channel. Avoid this by creating discussions or friendly disputes in your comment sections. If you can, take the time to respond to all your comments while encouraging some engagement.
Don’t forget that YouTube rewards channels for things like likes, time spent on a channel, watch time, and comments improve your engagement with Social Plus.
You can also improve your position by visiting the other channels with a comment like your own and engaging in comments there too. This can help draw attention to your channel. When you are in this space, you can be reactive and reply to discussions as you normally would. Or you can choose to take charge and be a leading player in the discussion.
Repurpose Top Performing Content
Not all the best content has to be created from scratch. Take the time to audit your content and see which type of content has been performing especially well.
This content can be repurposed in short and engaging how-to videos. This is because “how-to” videos are some of the most attractive videos on YouTube. Finally, don’t forget the best time frame for your production, between 1 and 5 minutes is the optimal running time.
Social Media Synergy
Cross-promotion of your content is essential for getting your content seen by the largest audience possible. Promote YouTube Videos on all of your channels to increase your viewership. Some platforms allow you to post the entire video on-site rather than just an embedded link. However, if you are looking to attract an audience to your YouTube channel, it would be best to use teasers across other platforms that attract users to follow your YouTube channel.
You need to be branded!
If you want your users and your visitors to take you seriously enough to subscribe, you will need to look as professional as possible. This means that your branding needs to flow seamlessly across all platforms on which you are building your presence. Your Blog, your profiles, and your YouTube need to feature the same color scheme and styles. Don’t forget to make this very official by adding custom headers to your URLs and completing your bio.
Finally, don’t underestimate the power of the thumbnail! YouTube will make other suggestions and promote videos in a sidebar using a list of thumbnails. Having a visually attractive thumbnail —but, no clickbait!— will allow your YouTube videos to stand out from the rest.