In 2015 Victor Ricci founded Trend Pie in his college dorm room; three years later, Trend Pie was acquired by X-Mode. He has helped over 150 different clients scale and navigate the ever-changing DTC landscape, including multiple Fortune 500 companies. He currently works as an advisor and consultant for e-commerce brands and apps.
Making a name in the industry
Victor has made a name for himself in the industry by taking a step back, looking at the data, and taking calculated risks with the goal of learning. Ricci then adds “ By doing so, we were able to consistently beat the industry-standard KPI’s when it comes to digital marketing, such as cost per install (CPI), cost per click (CPC), cost per acquisition (CPA), click-through rate (CTR), and more.”
Obstacles faced during journey
Ricci always had his main goal set to continuously learning and progressing forward. He was aware in order to do this you would need to try new things, and the data you receive from these “tests” is the reward for the lost time and dollars. Victor realized when trying new tactics, you will often lose money, be proven wrong, or waste time with an idea that did not work out. He then ends this note on “To keep trying when the chips are down is always hard, never easy.”
Victor overcame these obstacles by building a plan and keeping faith in the process, especially to not let emotional control the decisions he needed to make. Victor expressed that when it comes to ad buying and growth marketing, all decisions should be data-driven.
Uniqueness within the industry
What makes Victor so different in the industry is that he has faced many past failures and successes. As he looks forward, he continues to make decisions based on results and data. Ricci is aware of the fact that when it comes to growing someone’s brand, there is no place for letting impulse dictate how you spend the budget.
In conclusion, Victor is a very honorable man, he is constantly searching what is best for others and trying to help them out in every way possible. He is very skilled into keeping a realistic view and not letting emotions take control of very important decisions, which could be very difficult for others. He keeps the right mindset and knows how to make the best outcome possible, not only for himself but for others as well.