As you may know or may not, 1 out of every 10 American households rent and use a storage unit. There’s a huge demand out there these days to rent a storage unit. People rent self-storage units because of a variety of reasons. It may be because they’re moving somewhere, renovating your home, looking for a long-term storage solution, or any other reason.
No matter what the reasoning is, one thing is common in all scenarios. It is that people nowadays have become way smarter than ever before. So, they take a long time to choose a facility. They spend their time looking to find the best storage units at the most affordable rates which satisfy their needs.
People also take several other micro-decisions while renting a unit. As a result, they even get sometimes overwhelmed by the entire decision-making. It is because they don’t want to take any risks with their belonging.
Now, for those of us who own a storage facility, we know that there’s cutthroat competition in the market. All this has happened due to the rise and popularity of self-storage businesses. Today, there are uncountable options in front of people to choose from when it comes to self-storage facilities. Amidst all these, it’s ultimately your self-storage product that separates you from the pack. It can help you grow and succeed in the industry.
Let’s get into detail about how your self-storage product can separate you from the pack:
1) Consumer Behavior
In recent years, the use of search engines, social media, apps, and other platforms has increased among people. All these resources have made it a lot easier for them to research, compare, and buy something online. For each product or service, there are thousands of companies in the market. These resources help consumers ultimately decide which company to choose for their needs from all the options available.
These resources provide reviews and a lot of other details about potential purchases to the people. This influx of data has a great influence on the entire buying process.
So firstly, try developing a good self-storage product. Secondly, get good reviews, up-to-date information, etc. for your products online. It can greatly help you stand out amidst the crowd. People will prefer your self-storage product over others.
2) Connecting The Dots
Initially, people do not realize that they take several microdecisions to pick the best product for their specific self-storage needs.
For example, while making a choice for a storage facility, firstly, they might have to decide on what size unit they need. Secondly, they might need to decide whether they need climate control for their belongings. Last but not least, other features like accessibility, elevator, packing, moving, etc., might be kept in view. So, there are a number of features people end up looking for in a storage facility.
By now, it must be clear to you that not all storage products are created equal. It’s for sure that if your self-storage product provides the most features. It is because it will help consumers in their decisions a lot. A self-storage product that has a lot of features will automatically stand out in front of consumers. Also, it’ll increase your chances of securing a rental.
3) Value-Added Features
Now, you know that people have access to loads of information about self-storage products. And you also know that this information has a direct influence on their purchase decisions. The more your self-storage product is information worthy, the more it’ll get separated from the competition.
Here are some features that you might consider adding to your self-storage products. These features have worked for my company and might add value to your product, too:
- Consider keeping covered loading bays. These help customers prepared and out of inclement weather.
- Keep climate-controlled units in your storage facility. Adding this feature to your product will separate you from most of the facilities out there. It’ll attract people who want to protect and preserve their sensitive belongings.
- Try to keep as many security features as possible. You can add features, such as gated access, CCTV surveillance, fenced boundaries, etc., to provide your customers peace of mind.
- Providing handcarts and dollies in addition to your self-storage product can make you stand out immensely. It is to reduce the physical strain of people in the moving process of belongings.
- Make sure to offer multiple-size units. It’ll make your product more flexible and make it more preferable to other products out there.
- Some other value-added features you can add to your products include units near elevators, lifts, automatic doors, etc.
Hopefully, we were able to help you draw some conclusions. We hope that we were able to make you understand how your self-storage product with value-added options can differentiate you from the competition. In the end, make sure to bookmark this post for future reference. Keep checking our space for more similar posts.
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