Do you know what’s more precious than gold—literally? Intellectual property. According to the World Intellectual Property Organization, intellectual property (IP) is any creation of the human mind that is legally protected. From books, songs, inventions, and even software codes. It’s a form of intangible asset that can be monetized for years to come.
In 1975, regarding the S&P 500, only 17% of the assets were intangible or Intellectual Property. However, thanks to the Digital Age, we’ve experienced a massive shift. Since 2020, 90% of assets in the S&P 500 were intangible assets. This trend is only increasing as time goes on.
However, protecting and monetizing your IP can be a daunting task, especially for writers, entrepreneurs, and influencers who want to share their knowledge and insights with the world. That’s where Kary Oberbrunner comes in – the man who helps ignite souls and turn intellectual property into 18 streams of income.
Who is Kary Oberbrunner, you ask? Well, he’s a bald guy with a girl’s name (his words, not mine) who has been in the publishing industry for 20 years. He’s published 12 books and trained over 250,000 authors, entrepreneurs, and influencers to help them publish, protect, and promote their intellectual property.
Now, you may be thinking, “Why do I need to monetize my book? Isn’t it just a business card?” Kary has a different perspective. He says, “Most people view a book as a business card. In fact, many publishers and authors refer to their books as business cards. This makes my skin crawl because nobody has ever stood up in a room and said, this business card changed my life. Business cards end up in the trash. Business cards change landfills. Books change lives.”
With that in mind, Kary helps authors position their books in the marketplace and create 18 streams of income around it. These income streams can include back-end products, courses, keynote speeches, masterminds, and more. By doing so, authors can turn their books into marketing channels that can generate revenue for years to come.
Here are four ways Kary helps authors, entrepreneurs, and influencers publish, protect, and promote their intellectual property:
- Extracting the Book from Them
Many busy people have great ideas for books but don’t have the time to write them. That’s where Kary and his team come in. They can help extract the book from authors, turning their ideas into a manuscript that can be published and monetized.
- Positioning the Book in the Marketplace
Once the book is written, Kary helps authors position it in the marketplace and launch it worldwide. This includes creating a compelling title, cover design, and book description that will attract readers and generate interest.
- Creating Back-End Products and Income Streams
Kary’s main goal is to help authors create 18 streams of income around their books. This can include back-end products, courses, masterminds, keynote speeches, and more. By doing so, authors can generate revenue for years to come and turn their book into a marketing channel.
- Protecting Intellectual Property
Kary also helps authors protect their intellectual property. He does this with his patent-pending blockchain-based proprietary process called EasyIP™. By leveraging smart contracts, his team creates immutable “time-stamped” digital assets that track back to the creator.
In conclusion, Kary Oberbrunner is a man on a mission to ignite souls by helping people turn their books into 18 streams of income. With his expertise in the publishing industry, he helps authors, entrepreneurs, and influencers publish, protect, and promote their intellectual property in a way that will generate revenue for years to come.
For more information, connect with Kary and his team. Start the conversation here.