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Importance of Using Motion Graphics for User Experience

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93% of businesses noticed an increased brand awareness after using videos such as motion graphics. In the digital world, it is the newest trend and helps deliver a unique and powerful narrative. Therefore to increase the audience’s engagement, you need graphics that add value and are worth seeing and sharing.

In such situations, a motion graphics company can come in handy for creating corporate videos, UX motion graphics, etc. In this article, we will explore the importance of motion graphics for improved user experience. So, let’s get started!

What is Motion Graphics?

Motion graphics are a combination of design elements and text set to motion. These graphics are short animation pieces used to tell a story or information. In contrast to other types of animation,  motion graphics use visuals and typography.

What are the Most Common Motion Graphic Examples?

There are various motion graphics examples used in different industries for multiple purposes. Here are some of the best ones:

Google Cloud IoT Platform

Google Cloud IoT Platform uses motion graphics to explain the concept of data storage and collection. The video combines abstract shapes, graphics, and movement, making the idea easy to understand and interesting.

Asana

Asana’s assistance in work management is presented through an engaging motion graphics video. The idea, paper-cut animations, and persuasive call-to-action make it one of the best motion graphics examples.

Ahrefs

With 2D animations and compelling content, Ahrefs motion graphics video highlights the features and benefits. In addition, the video has a strong CTA to convince people to try out the tools’ free version.  

How Can Motion Graphics Be Applied to Websites and Apps?

There are many applications of motion graphics in apps and websites for different purposes. Here are some of those:

Easing Transitions

Users will quickly become distracted if the changes between screens take more time. A motion graphics company assists them in understanding the flow between the screens, making navigation for the viewer easy. In addition, adding motion design for UX makes the interface appealing and creative.

Using UX motion graphics during loading periods is another fantastic transition technique. While the device downloads the required data, the users can stay engaged, thanks to the distinctive graphic design.

Micro-interactions

A vital component of every dynamic website is micro-interactions. When someone hovers over or clicks on specific elements, they are set in motion. Typically, an animation or other clear visual or auditory signal will indicate this change.

Micro-interactions can be user-initiated and system-triggered, appearing at a particular time as a person moves through the website/app.

Sets Brand Identity

UX motion graphics can attract the audience to certain brand elements such as logos, images, etc. In addition, it can showcase a service or a product in a fun way. For instance, an animated logo gives your user an idea of what kind of brand you are. It helps establish the brand’s tone (professional or interactive) and amplifies the personality.

Furthermore, you can also trigger the audience’s emotions through motion design for UX. For example, when thinking about a person, we often relate to how they talk or express themselves. The person stands out because of his/her personality. Brands follow the same strategy.

How Can Motion Graphics Improve User Experience?

Bright and visually attractive pictures attract users. Therefore UX motion graphics can influence user experience. Here is how it’s possible:

Captures Viewers’ Emotions

Motion design for UX is more than just a powerful tool for gaining your audience’s attention. It can create strong feelings in the viewer. People can better understand or empathize with the events they see on the screen due to emotions.

This increases engagement and grabs the viewer’s attention. Therefore, a company can effectively communicate a message using powerful storytelling and motion graphics. Following this approach will not just make your brand memorable but also relatable.

Easy to Understand

Information is transformed in motion graphics so the average viewer can understand it. Compared to reading a repetitive list of words, visual information is easy to remember.

Because of this, motion design for UX is applied to illustrate procedures, data visualization, and abstract ideas. Though it may seem like a challenging concept to grasp, watching the video clarifies everything.

Makes the Brand Stand Out

You may establish your company’s online profile by investing in a mobile app. But the app store has many applications that are doing the same. And many companies provide substitute services too. How can you stand out from the competition in the congested digital age?

One of the most creative ways to achieve it is with UX motion graphics. Your business will become identifiable and attract new clients by using animated logos and home screens with animated characters, text, etc.

Adds Speed to Interactions

People are impatient and need information that is quick and effective. UX motion graphics can give the audience the impression of content being delivered instantly. Animated transitions can help with the issue of long loading times, which can negatively impact the user experience.

With eye-catching animated loaders, you can get the audience’s attention while they are waiting for the next page to load. Amusing the user during this period can accelerate engagement.

Improves Usability

Having a digital interface with motion and animation significantly affects user experience. Your audience will easily find what they’re looking for if they can navigate your UI swiftly. Also, motion can increase the viewers’ comfort level by making it seamless.

Lastly, motion design for UX will improve the outlook of the UI. These elements will add a professional and elegant touch. As a result, you will see a new audience visiting the interface.

Should you go for Motion Graphics to Enhance the User Experience?

A person can process visual information only in 13 milliseconds, which suggests that images effectively convey a message and grab the audience’s attention. Considering the above-described advantages, you must go for motion graphics as it is one of the best ways to enhance the user experience. 

Final Thoughts

Motion graphics are an essential element of user-friendly design that add an aesthetic look to your apps and websites. They create a better connection between the brand and customers, increase the client retention rate and attract new ones.

In addition, using motion graphics makes information easy to understand. A motion graphics company can help you in achieving all this by creating engaging videos that deliver a strong message.

Stanley Gatero is a writer at Disrupt Magazine. He covers topics concerning technology, entrepreneurship, news, and sports. He is an avid traveler.

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