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In Effort to Increase Productivity from Data Operations, LeadGenius Launches “Plays” Interface

SAN FRANCISCO, CA – Marketers, sales operatives, and business leaders who want to leave no customer-stone unturned now have a new tool: “LeadGenius Plays.” The innovative tech is the latest product offered by LeadGenius, which has been helping its clients to simplify their custom data campaigns and find their Total Addressable Market (TAM) for over twelve years.

In business, over 80% of B2B data is undiscovered or underutilized, in part because thousands of companies are all utilizing the same pre-built data. With no way to differentiate between identical contacts, accounts, industries, and regions, leaders have been unable to automate their growth and improve their customer pipeline.

As an intelligent data service vendor, LeadGenius uncovers hard-to-find B2B data and personalizes it to a specific business. Using a proprietary blend of AI, growth automation technology and human experts, it sources vertical or international data at scale and produces nuanced industry and geo-specific market insights for high-performing teams. Over the past decade, LeadGenius has delivered over 21K custom datasets to clients who have seen an average increase in TAM of 42%.

In launching “LeadGenius Plays,” the company aims to optimize their clients’ sales productivity through on-demand precision datasets and deeper insights. LeadGenius Plays fills in missing data gaps, runs high value plays in three steps, and improves completeness and hygiene with CRM integrations that make data cleanup more efficient.

“Within just a few minutes, marketers and sales leaders can build look-a-like audiences and discover prospective customers,” says VP of Demand Generation Derek Rahn. “We hope that our clients will find ‘LeadGenius Plays’ as exciting as we do and that it saves them valuable time.”

LeadGenius Coverage

LeadGenius has also announced that it is now offering coverage in China, Vietnam, and Uzbekistan. It says that as the global business world becomes more connected, an increasing number of businesses have become interested in account and contact insights from the Asian-Pacific region.

“As the only global data provider to offer substantial coverage in these countries, we are excited to enable our clients to discover potential customers,” Rahn states. “Through our unique data sets, we are helping the world to become smaller for businesses while increasing its incredible potential. We invite all marketers and leaders to test out ‘LeadGenius Plays’ for free so that they can see for themselves the power of targeting and differentiation.”

About LeadGenius

LeadGenius is a leading global B2B data and intelligence business. For over ten years, it has been working with Fortune 500 companies to build global B2B data through custom signals and account insights. Its solutions for marketers, sales operatives, and business leaders include the ability to track buyers at scale, eliminate “return to sender,” clone all-star reps, leverage adaptive data, and more. 

For more information about how LeadGenius uncovers the untold story of customers using RPA and Natural Language Processing tools, please see the company’s website or contact:

Derek Rahn



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