With its emphasis on transparency and efficiency, the startup Homezze is disrupting the home services industry.
Homezze founder and CEO Zuriel Babalola has recognized the need for a transformative solution in the market and stepped in to fill a vacuum that exists among service professionals and customers.
That vacuum exists because contractors submit quotes directly to homeowners instead of competing against others for a job. Homezze, a bidding platform, is raising the bar for quality by generating competition. At the same time, costs for homeowners decrease.
The convenience provided by Homezze speaks to obvious pain points on both sides of service and demand. Service professionals succeed when offered access to project funnels at cost-effective conversion rates. Homeowners demand quality professionals, trust, reliability and secure payments.
Homezze offers answers to all of this while catering to the needs of homeowners and placing industry professionals in the driver’s seat.
Rather than engaging with 10-15 potential clients to secure one promising lead, Homezze with its platform attracts homeowners who are eager to engage service professionals.
“Oftentimes, potential clients do not even respond,” Zuriel said. “You call them, they’re just not responsive. Homezze and our transparent bidding platform allow industry professionals to engage with homeowners who are more enthusiastic and are more primed to take action.”
Once a bid is accepted, the lines of communication remain wide open through the Homezze platform’s app messaging, video conferencing and ability to set an in-person appointment.
“All of this is built into the system,” Zuriel said.
Homezze’s efforts on behalf of service professionals also include competitive subscription pricing. Zuriel said the competition can cost thousands of dollars for the services Homezze provides for free, with the ability to expand access to Homezze’s advanced business package at a modest cost.
Homezze also dedicates a website—Homezzepro.com—to servicing its clients who are industry professionals. The website for homeowners is Homezze.com.
In the service of contractors, Homezzepro.com:
- Features service professionals on the website. Additionally, Homezzepro.com features its service providers in paid advertising and social media with a targeted emphasis on organic SEO.
- Includes a Service Pro Channel, where professionals can raise their profile while sharing knowledge and experience with peers. Contractors can highlight the services they provide and local communities they serve, in order to engage homeowners.
- Ensures payment through a secure client payment process that protects service professionals and homeowners. Clients are required to make secure payments into an escrow account once they accept a bid from a preferred contractor. The release of payments is driven by milestones agreed to between the professional and the client.
“We’ve given service professionals everything they need, at a price point that is affordable for them,” Zuriel said. “We’re giving them a two-sided project management capability and simplified workflows that allows transparency into project progression and tracking.
Serving both homeowners and industry professionals, Homezze nurtures partnerships that add value to its customers. They have partnered with Financial institutions to provide home improvement loans; retail stores that create project funnels for service professionals; and insurance companies.
The innovation driving Homezze has its roots in Zuriel’s background as a senior product manager. He worked in tech for the last 12 years and has built multiple technology applications and solutions, in a range of business verticals, for highly visible companies that include Ryder, Deloitte, Victoria’s Secret and Express fashion companies. Additionally, Zuriel has worked in various product roles focusing on the energy, logistics and club management sectors.