- Explain who you are and what you do
- How did the idea for your business come about?
- What was your key driving force to become an entrepreneur?
- How did you come up with the name for your company?
I wanted to create a name that would represent power and security. Hence the word “A1pha” and “Enterprises” in the name. The 1 in A1pha represents how we strive to become the #1 leading course provider for aspiring entrepreneurs.
- How did you raise funding for your venture?
The creation of the business was mainly free, with the most time being spent recording, edit, and set up the course system with every student having their own personal dashboard. By doing this, the revenue made was almost 100% profit.
- How do you build a successful customer base?
- How do you market your business, and which tactics have been most successful?
I market my business by making tutorial type videos on TikTok which then have a plug for the courses at the end of the video. This tactic has been most successful seeing as it gets the viewer intrigued enough to want to invest in themselves, therefore purchasing the course.
- What kind of culture exists in your organization, and how did you establish it?
The culture is self-growth oriented. Every student has the will & drive to become a successful
- How did you get your idea or concept for the business?
- How do you advertise your product/service?
We mainly advertise the product on my social media pages (@mattlorion), all of which being 100% free traffic. This would include TikTok, YouTube, and Instagram.
- What are your company’s goals?
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