I had the pleasure of interviewing “CEO-ISHHH”, Entrepreneur and Publicist, for Celebrities & Businesses. “CEO-ISHHH” helps clients take their brand to the next level via social media, video marketing, TV, Radio and Branding. He is also the owner of “Blessionaire Apparel” a Luxury & fitness clothing brand.
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Thanks for the Interview! My sister is a lawyer and she wanted to open up a store on the side. She asked me if I could manage her store’s social media as she was too busy working at the time. That was the start of a long journey which eventually brought me to where I am today! As far as my clothing company is concerned, “Blessionaire Apparel”, I’ve always liked to dress and look nice! My clothing line is moderately new and I’m excited about the journey I’m about to embark on.
Can you share the most interesting story that happened to you since you started your company?
I don’t have an interesting story, I have interesting stories! I think it’s surreal that my clothing brand has received so much support from celebrities and people of great influence. I think that’s interesting in itself. I really enjoy traveling with my staff, attending events, it’s definitely an interesting Lifestyle. I have too many stories to pick one, in particular, however, I think the entire journey is interesting.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
The biggest lesson I learned was the clients who pay the least will often demand the most. I had a client who I helped for free because he wasn’t in the best finically situation and it turned around and bite me in the butt. As I often say “No good deed goes unpunished”. As a businessman or woman, you must always charge your price. I also learned that can’t help everyone, often times the people you help with a lifeboat will be the same people who are trying to throw you overboard.
What do you think makes your companies stand out? Can you share a story?
I think my companies are unique in several ways. Let’s start with my publicist work. As a publicist, I provide my clients with a one-stop shop. I can shoot their videos, do their photography, get them on TV, Press Releases and more. Most companies do one thing, however, I am a jack of many trades. I think being a celebrity manager also gives me the ability to have my celebrity clients work with my business clients which creates great influencer marketing. My clothing line is unique because it stands for something positive. With so many bad things in our world its awesome to have a clothing brand with a positive message.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
I think the most important thing for any strong leader is to build an even stronger team! I think delegating responsibilities to your team makes things easier. If you do everything yourself you will burn out nobody is an island. I think also learning to work smart not hard is one of the biggest secrets to anyone in my industry or any.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
My mother has always supported me and encouraged me to follow my dreams. I think that’s what really helped me when people told me I couldn’t do it, or wouldn’t ever amount to anything. The importance of strong parents is something that we lack in our African- American families. Besides my mother, nobody ever supported me which is why I’ve had such a strong self-made desire to win.
How have you used your success to bring goodness to the world?
As I publicist I get to use my talents and skills to bring the dreams of others to life. As a clothing line owner, I get to share my visions with the world and influence them positively through clothing. I also mentor lots of people which is very important.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
“Tell life what you want, or life will tell you what you can have.” CEO-ISHHH
This is a quote that I created, and I live by. In Life, many people will tell you what you can and can’t be, or what you can or can’t do. It’s important to remember only one person holds your cards and thats you. Life will tell you your parents are on drugs you can’t win. Life will tell you nobody in your family ever became successful so you can either. Life will tell you that your circumstances are bigger than God’s plan for your life. I disagree with life, I choose to tell life what I want, not let it dictate to me what it wants for me.
What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.
1. Read the 48 Laws of Power, because it will help you win in business.
2. Running a business and being a Boss isn’t as fun as it looks on TV. It comes with a lot of blood, sweat, and tears. It comes with many sleepless nights and sacrifices.
3. People will ask you for money, and when you say “NO” they will no longer be your friends anymore. People will automatically assume if you’re doing well in life that you owe them something. People are very strange.
4. Always have a backup plan. Have a plan A, B, C, D, E, F, G. People will always disappoint you, so always be ready when they do. Have two of everyone on your team so when someone falls short you have a backup plan. Having a backup plan makes you unstoppable and helps makes your business empire stronger.
5. Read everything you can get your hands on, knowledge is power. The more you know the more powerful you become. This is something I wish I knew as a teenager.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Funny you asked that because I’m working on that now. I’m going to be doing a campaign to give clothes and food to those who are less fortunate. I think it would help immensely as I believe that poverty is the root of all evil. I know what it feels like not to have, and since God has blessed me I’d like to bless others as my clothing line suggests “Blessionarie Apparel”.
How can our readers follow you on social media?
This was very inspiring. Thank you so much for joining us!
Thanks for having me!