- We had the pleasure of interviewing Cody Patrick who first uncovered his passion for music when he was still in high school, managing indie artists and helping them raise funds to move their careers forward. He committed himself wholeheartedly to his clients’ success, cultivating positive work habits that have continued to help him distinguish himself within the music industry. His best friends in high school, Tommie King and Logan, were making music on their own, and although he had always enjoyed music in general, he had never rapped, sang, or played an instrument of any kind. His gifts were in business and organization, and once he realized he could apply those gifts to music, he knew he had found his calling.
- Growing up in Atlanta, Cody ran into many PR agencies and music marketing organizations that made big promises and failed to deliver. Realizing that he would need to take matters into his own hands, he began to experiment with his own marketing methods, learning from the labels that were finding success. He earned his Bachelor of Business Administration at Eckerd College in St. Petersburg, and upon graduation, he immediately returned to his hometown.
- Cody threw a whole lot of time and money at music promotions, and although many things didn’t quite stick, he was gaining education and experience that were invaluable. Soon, he was running his own campaigns and driving results that far exceeded those of the professionals he had turned to previously. From these results, he launched Organic Music Marketing, earning a reputation for consistency and devotion. He has since planned and executed hundreds of digital campaigns of all types and sizes. Today, he is capable of running marketing campaigns for any artist and with any budget. In addition to marketing, though, he has also worked in music video production, collaborating with Resolve Media Group, a leader in Atlanta’s production scene. He has helped to direct and produce multiple history-making hit music videos, including:
- * “Bad and Boujee” by Migos
- * “Broccoli” by DRAM
- * “Sassy” by Rapsody
- * “Jefe” by TI and Meek Mill
- Other major artists with whom he and his team have collaborated include Future, 2 Chainz, Yo Gotti, T-Pain, YFN Lucci, Cyhi the Prynce, Mac Miller, and Dreezy. At Organic Music Marketing, Cody seeks to provide authentic marketing services that work and that provide a return on investment. He has seen the games and broken promises that characterized so much of the rest of the industry, and he operates on two principles above all else: honesty and realness. As such, he and his team work exclusively with artists they believe they can promote effectively, passing on acts that are not up to their high standards.
- The services that Cody offers through Organic Music Marketing include playlist promotion, public relations (PR), social media influencer marketing, online advertising, music video promotion, web design, and graphic design. Currently ranked among the top ten music PR companies worldwide, Organic Music Marketing serves artists in all genres. Hip-hop, pop, country, EDM, rock, even classical: if the music gets into your ears and stays there, it has a home at OMM!
- Long-term, Cody aims to continue helping artists avoid the music promotion scams that are endemic to the industry. He wants to educate artists about what is possible, showcase how he runs his campaigns, and break down the value of capital, high-quality records, and hard work. Equipped with more than ten years’ worth of knowledge and experience, he is a master at what he does and capable at delivering on all the promises he makes. Witnessing early in his career what a negative impact bad marketing can make on artists, he has made it his mission to offer good marketing and make a positive impact on artists.
Cody Patrick CEO
- My name is Cody Patrick, founder of Organic Music Marketing in Atlanta, GA. I was born and raised in Atlanta but lived in St. Petersburg, FL for four years attending Eckerd College where I received my bachelor’s degree in business administration. My goal since the age of 16 has been to have a successful career in the music marketing and promotions industry. It took about 10 years, but I can now say that I have achieved my goal.
- What makes your organization different than your competitors?
- We offer the same services and promotional techniques that are used by major record labels to indie artists. We deliver real results and are extremely transparent with our clients. We are also a one stop shop, as we work in every aspect of the music industry.
- How much potential market share can you achieve in the next 3 years?
- I believe we will be considered as the best music promotion company in the world within the next 3 years. I also hope to have produced multiple awards winning music videos.
4) What Was the Most Important Part of Your Whole Business Journey?
The most important part of my business journey so far has been my passion for what I do. When I first started to try and get into the music industry, I had to put in a lot of sweat equity to get where I am now. It has taken years, sleepless nights, and a lot of sacrifices for me to create a successful career for myself in this industry. If I did not truly love music and what it does for people, I wouldn’t have been able to weather the storm.
5) What are the best and worst purchases you’ve ever made?
The best purchase would be my computer set up with 3 total monitors that allow me to view multiple things at once. I call my desk area at my office “my spaceship.” I do digital marketing that requires a lot of constant multitasking. Having a workstation like mine has allowed me to be twice as efficient. The worst purchase I have made would be any and all of the money I spent with other fake companies promising legitimate music promotion that was actually fake.
- What takes up too much of your time?
- I typically juggle anywhere from 30-50+ clients at a time. They are all releasing new content pretty consistently, so keeping up with all of them takes up most of my day.
- What three pieces of advice would you give to college students/new startup business owners who want to become an entrepreneur?
- I strongly suggest investing in yourself and your education. If you cannot afford to go to school, the internet is your best friend. So much of what I have learned about the industry has come from personal research online.
- Your network is your net worth.
- Always overdeliver for your clients.
- Who has impressed you most with what they’ve accomplished?
a). Some of the artists that I work with that have grown the most and I am extremely proud of are Tommie King, Hero The Band, and Marcel Alexander.
- What Drives You to Keep Going When It’s Really Tough?
- The music that some of the artists I work closely with always regenerates my spirits when they are low. Also, seeing fans respond well to my artists’ music when they hear it always makes everything feel worth it.
- How people should connect with you?
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