Tell our lovely readers, who you are and what you do.
My name is Sophie and I help personal brands create and market digital assets, adding an additional stream of revenue to their brand. I currently use these talents in serving both the music industry and the book community. I really enjoy getting to know my clients and providing them with custom solutions.
How did the idea for your business come about?
After I spent countless dollars testing what marketing strategies worked on my own music career, I wanted to share my findings with my peers and began offering music marketing services. I applied some of those same methods to authors and the book space and found out instantly it would work and started applying my skill set to authors as well.
What was your key driving force to become an entrepreneur?
I’ve always had an entrepreneurial spirit. Ever since a kid I was always selling things, and focused on making money. After joining the workforce, getting employed and having my time restricted turned into a major motivation to not work for anyone.
How did you come up with the name for your company?
I was researching synonyms for abundance and came up with copious and spelled then spelled it different. Then, Kopius Media and Kopius Books were born.
How did you raise funding for your venture?
I use the cash flow from my music marketing services to start my venture in the book space and I’ve been blessed enough to make that work.
How do you build a successful customer base?
Clear communication, good customer service and putting the correct systems in place to start. Always giving clients my best and being transparent has lead me to a roster of incredible people I am grateful to call clients.
How do you market your business, and which tactics have been most successful?
I currently get customers mostly from word of mouth but occasionally I will utilize cold email for outreach. I haven’t even really started pushing my own personal brand YET, so I’m excited to get into that a little more in 2021.
What kind of culture exists in your organization, and how did you establish it?
Kopius Media’s culture is one of competence, integrity and authenticity. We pride ourselves on doing what is right. We are real people working with real people, truly striving to help each client create valuable assets to their brand.
How did you get your idea or concept for the business?
My business was birthed out of sheer need. I needed my music marketed, and I didn’t trust a lot of people in the space. I started testing and found success. After working with authors, I realized there weren’t many resources for authors available. Not only were they having to write the books, they were having to market them too. Knowing that those two things utilize two separate parts of the brain I decided to step in and apply my skills developed in the music industry to the book world.
How do you advertise your product/service?
I enjoy creating custom marketing solutions for each client I work with and for that reason I don’t publicly advertise as of yet. Currently, each new client is required to get a consultation before purchase.
What are your company’s goals?
My company’s goals are to provide consistent, quality services to personal brands and authors for years to come. As time progresses and we dive deeper into the book space, we aim to become a staple and vital part of book creation, development and marketing. In short, we’d like to change the world one person at a time.
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