The energetic and dedicated marketing firm Taurist recently developed their S.E.C.R.O. marketing program to help other busy entrepreneurs. The program provides business owners with a clear marketing strategy and time-saving automations, reducing their marketing spend, and making Taurist the go-to agency for small businesses.
The Taurist team, Edu Rigonato, lead strategist (pictured), name, title, name, title, had already been employing a similar approach to client accounts that needed more than just one or two things. So they took these methods along with customer recommendations and crafted a full-service strategy applicable to any product or service. Here is how it works.
Taurist’s S.E.C.R.O. Program
According to Edu, S.E.C.R.O. is a marketing program “focused on search engine optimization and conversion rate optimization at the same time. We don’t do one without the other. This program is designed to bring in new clients, but we have limited spaces, so we qualify our clients since this is a very intensive program that requires us to be a partner as well as a service provider.”
Edu went on to explain the “S.E.C.R.O. technique, where S stands for search, here we focus on search keywords and market research. E stands for empathy. So that’s where we bring in the UX side of it, where we want to understand exactly, on a very philosophical level, the client, the customer and the target audience. Next, C is for create, where we build you a one-of-a-kind non-templated website that is easily found online and generates qualified leads. The R stands for retain; at this step, everything is automated to match business goals, and owners don’t have to handle their email marketing & other communications. Best of all, your website will require no maintenance after delivery. And then the O is for optimization, which is a consistent process, where we do split testing and optimizing to increase conversions.”
During the conversation, Edu gave an example of how Taurist automates and optimizes. “One way we automate is by filming a bunch of videos tailored to the needs of the customers that visit your website, so they are ready to deploy at a moment’s notice as part of the customer journey.” The group also works with organizations on their UX, branding, campaigns and much more.
What it’s Like to Work With Taurist
After discovering clients’ goals, the Taurist team starts by zooming in on the psychology and demographics of the target consumer or user base. This crucial first step assists them in formulating a plan and designs that will leave a lasting positive impression bringing visitors back to your site and services to continue their customer journey. During this process, Taurist conducts deep research on your verticals and the people that purchase or interact with them.
After this, Taurist works side-by-side with clients to perfect a consistent message that can be used across marketing channels and helps iron out anything else branding related.
Next, the fun part, Taurist gets to work designing, writing and automating your tasks so that you rarely have to lift a finger to keep up with sales and marketing coming from each channel.
The program was designed to be fully completed over the course of six months with the option to extend. Edu shared that “the first three months are spent on development, design and research. And the next three months are dedicated to search engine optimization, conversion rate optimization and optimization of your automations too.”
So if you are just too busy or could use some help streamlining workflows and improving your website, check out the Taurist website today; you can also fill out the contact form or email them directly at email@example.com.