Our current digital environment acts as a stage for anyone, anywhere, to present themselves to the world. You can have your personal brand, business or idea seen across the globe in a matter of seconds without spending a single dollar. This is especially true today since the pandemic has forced many people to go online for entertainment, education, communication and work purposes. Platforms like Google have made it easy for anyone to take a joyride down the information highway. Intricate details about our private lives are publicly available throughout the internet at the click of a button, and there’s not much that we can do about it. This may seem like a harsh reality, but if you take control of your personal brand now, you can leverage the internet to work in your favor.
Your personal brand within the digital landscape is crafted by posts in the form of pictures, videos, captions and articles. These posts shape the lasting impressions that others have of you and should be crafted to represent your experience, expertise, capabilities, actions, lifestyles and accomplishments. Your personal brand is the response people give when someone asks who you are; it’s the mental sound bites that come to an individual’s mind when your name is mentioned. And it’s those last few thoughts someone has about you after an interaction with your brand. In a world of disinformation, misinformation and semi-permanent records on the internet, managing your personal brand is a must. It could be the determining factor for that job you’re being considered for, that client you’re trying to close, the product or service you’re trying to sell, that loan you’re trying to get or even that date you’re trying to go on.
Building a brand is like building a house; the better the material, the stronger it is. It is imperative that you make calculated contributions that allow your brand to evolve as you perfect it over time. Successfully building your brand can successfully build your bank account, power and influence. I, myself, am in the business of “brand building.” I own David Castain and Associates, a multi-million dollar conceptual marketing firm that uses the principles of psychology to determine how people perceive a specific product, service or brand. I then use that information to determine what type of physical or digital environment is needed to influence people to buy into that product, service or brand.
In today’s society, our personal brands have arguably become an online resume; paper resumes and business cards are a thing of the past. Using these digital dynamics, I’ve personally designed Castain’s Social Concept, a posting philosophy currently utilized by some of the world’s most successful public figures, entrepreneurs, business leaders, entertainers and influencers. This concept involves transforming your Instagram account into a digital resume that will ultimately improve your reputation. Turning your Instagram into an impressive resume is not easy, but it’s extremely possible. I’ve outlined some of the steps to Castain’s Social Concept below to help get you started.
1. Define your brand
Defining your brand is a seduction, and when done correctly, creates a set of conditions for an ongoing relationship to be developed. Selecting a target audience and tailoring your content to meet the wants, needs and expectations of that audience is a good place to begin. The posts on your Instagram feed should be a direct reflection of what you think might pique their interest. Furthermore, I challenge you to think about the initial perception people have after viewing your profile. What thoughts would they have? What would you like them to remember most after scrolling through your photos? You can also do some research by browsing through the Instagram profiles of other successful people in your field. What are they posting? Is there a noticeable pattern or a philosophy? What is the visual representation of their Instagram profile? You don’t have to mimic everything they do, but you can creatively borrow ideas on how to enrich your content and overall brand.
2. Only post your highlights
Your internet presence should be your highlight reel, with content that increases your credibility and further establishes your validity. In most instances, when creating a traditional paper resume for a potential employer, you would purposefully leave out irrelevant information. For example, you wouldn’t want to add the local fast-food restaurant you worked at in high school when applying for an engineering job. This same principle applies to Instagram. You should only post content that has relevance towards the brand you want to portray. A simple rule of thumb: Don’t post it unless it makes your target audience want to hire you, admire you, get to know you, research you further or turn your post notifications on.
3. Remove all noise
The attention span of the average person is about eight seconds. It is likely that Instagram users will only examine your first nine photos before formulating an opinion about you. In that same eight seconds, they will decide if they want to continue scrolling through your profile. You should delete or archive all noise. Noise in this context is anything that siphons away the attractiveness of the brand you’ve defined and is not part of your highlight reel. This can include memes, meals, dogs, family, relationships or even the bar you went to last night. Instead, think about posting your milestones or other things that align with your brand.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice2 weeks ago
Meet Dovi Bezner Aka PokerTheJew: Official Manager Of The Island Boys
Executive Voice2 weeks ago
Meet The Island Boys: Kodiyakredd and Flyysoulja
Executive Voice2 weeks ago
How Elite Automation Helps Clients Earn Passive Income Through Amazon
Entrepreneurship2 days ago
Here’s How Tony Grivot, the Emerging Business Coach, Gained Popularity in Finance at Such a Young Age
Entrepreneurship4 days ago
Renowned Dentist In UAE Making Hundreds Smile Everyday
Executive Voice4 days ago
Black Entrepreneur Launches Banking App To Help Teens Build Financial Futures With 15% Cashback Program
Executive Voice5 days ago
Katia Palmiotto: A Certified Professional Coach Who Teaches Women to Think outside the Box
Executive Voice7 days ago
Seba Ceramics announces exclusive Art and NFT Bundle Drop on Dec. 1