Personal Branding
James Kraz: From 0 Followers To 720,000+ TikTok Followers
James Krasczyk is an influencer who is disrupting how to help others struggling with mental health issues. Dealing with similar issues when he was younger, James started posting content on social media to brighten the days of others, and provide a dose of positivity via quotes on his Instagram and Snapchat stories. One day during quarantine, however, a friend of James proposed he post content on TikTok. Fast forward to today, James has built a community of over 720,000+ followers on the TikTok platform. What started as a complete hobby has turned into a full-time influencer business!
What James Kraz Is All About
By posting a wide variety of content like inspirational quotes, fitness tips, comedy skits, James’ intention is to give his content a relatable and funny vibe centered around mental health issues. “It is my goal and passion to be a voice for those who are afraid to speak,” says James. “In today’s society many people struggle with mental health but are afraid to speak about it because they don’t know how others will react or if they will be looked at differently. When in reality those other people may be going through the same exact thing. That is where I come in!”
How James Kraz Built His Empire
“I went live almost every day on TikTok and wouldn’t get off until I spoke to every person in the chat. I have earned a good reputation of being the influencer that answers almost every DM. Everyone has a story and everyone deserves to be heard. Even if it isn’t right away, I do my best to respond to everyone who reaches out so they know they are worth it and they are seen,” says James.
One day, James had a video go viral reaching over 2,000,000+ views. A verified social media influencer sent him a DM. They chatted for a few days and she invited him to meet herself and her husband. After visiting them in Charlotte, North Carolina and seeing the amazing people they surround themselves with, James received an invitation to stay with them rent-free and pursue his passion of helping others full-time. Leaving his family in Thousands Oaks, California was difficult but “I decided to take a leap of faith moving in with these people I just met just to pursue my passion of being a voice to the world helping others. And it was the best decision of my life. Since then I have connected with so many amazing influencers and worked with some of the best Mental Health based brands and companies and have been doing my best to make my money through brand deals so I will never have to go back to that desk job ever again.” There’s no substitute for hardwork, taking a risk, and building connections with your followers. James has focused on developing an engaged audience that knows, likes, and trusts him. He has nurtured that relationship through personal conversations, DMs, and his relatable content. It has paid off massively and has changed not only his life, but more importantly the people that follow him.
The Future Of James Kraz
Not all influencers are about clout, money, and fame. In fact, there are influencers like James who genuinely care about their followers and want them to know they are not alone in their struggles. James plans to expand his influence by utilizing not only Instagram & Tiktok, but also Youtube soon to post content and grow more awareness about mental health and how to deal with these struggles.
James believes there are many misconceptions on how to effectively manage mental health in the current day. His goal has never been to generate a consistent income with social media, but to establish himself as a thought leader and a friend people struggling can reach out to online.
For more information about James Krasczyk, you can follow him on TikTok and Instagram!
Want to learn how leaders are disrupting their industries? Then check out our previous article below!
