Jason Campbell is the host of Mindvalley Podcast ‘Superhumans at Work’. Alongside this role, he is a highly-respected leader who is rapidly revolutionizing the industry of sales and how humans feel and think about sales as an experience.
Jason shares 3 key tips in shifting the entrepreneurial mindset around sales and is now passionate in continually beating the drum on this message as he knows it needs to be shared with the world.
“Sales is simply an energy exchange between conscious beings.” – Jason Marc Campbell
Successful salespeople know that what they offer is greater than what they ask for in return
“When you know what you offer is so much more than what you ask in return, what balances the equation is the emotion of love. Emotion is present in every sales transaction – some on the buyers side and some on sellers side. When the emotion is love, it equates to love on both sides where it’s abundant, and its sustainable energy.”
If we believe that what we’re selling is worth less than what we’re asking for in exchange, and we actually deeply care about the other person on the other side, it will bring about guilt and shame blockages. When this happens, our entire being is resisting and we it puts us in a state of discomfort.”
When selling, step into the persona of your greatest role model
“We store memories and emotions of past bad sales experiences. From that moment, we label every sales person to be like the one we had a bad experience with. Usually we associate negative sales experiences with (used) car salesmen for example. This means every time we sell, we’re actually stepping into the persona of the person we don’t like and don’t admire.
The best point of change here is to step into who it is we do admire and look to as a role model. We would rather do things like a role model of yours. Every successful entrepreneur is a salesperson and they are successful because they are so confident that they can deliver, so they use every tactic in the book to make sure they can transact and grow.
Step into their persona, and this way you come from a place of love, impact and a deeper emotion. You don’t associate negative sales behaviour when you think of your role model. Everyone is a sales person , and so are you. And if you wanna do sales right, think of yourself stepping into the persona of your role model.”
Sell aggressively for the impact you believe so strongly in
“Too many times, people sell by trying to take advantage of the planet. This is why many humans have formed the belief that sales should be frowned upon.
To overcome hesitation, get clear on the impact that your sales makes. Once the client buys, what is the impact on their life, business, or relationships? What’s the impact on their circle? What’s the impact on the environment and the world as a whole? And know that we are simply a catalyst of making the world better place, lifting the tide for everyone else.
To get clear on the impact, we must also be clear on the process leading up to the sale, including the client and product. When we come from a place of love, we can then sell aggressively for the impact you believe so strongly in. We fast-track our way to more money flowing our way.”
Lastly Jason shares that the more people who sell from a place of love is the key to bringing abundance to the world. This is because we inject love, joy and enlightenment into the transaction and every day lives which raises the tide for everyone.