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Executive Voice

Jesse Schoberg: Meet The Founder That Can Help You Build A Blog In Minutes With DropInBlog

Anyone who has been making a living with owning and operating websites knows how crucial it is to keep fresh content pumping out into the blog. In addition, ensuring that the on-page search engine optimization (SEO) is constantly being improved for each post that is published.

One of the themes that remains constant in online work is change and innovation. This is especially true for website owners. Anybody who has been making websites for a while surely knows what WordPress is one of the biggest platforms. After all, 14.7% of the top 100 websites and a whopping 42.8% of the internet is powered by WordPress! With innovation already here, these impressive numbers may start to decline.

Jesse Schoberg is an American entrepreneur and the CEO and co-founder of DropInBlog, which is software that lets website owners add an SEO-optimized blog to almost any platform in minutes.  It wasn’t until a few years ago that he came up with the idea to shake up the web design and development field with DropInBlog. Let’s look at some basic background information, learn more about DropInBlog, and why this may or may not be the product that rattles WordPress for good.

Is WordPress Experiencing A Decline?

WordPress has dominated the internet for years due to its ease of use, high-quality features, and overall boundless utility. Using WordPress, an average Joe with no coding experience can quickly create a professional-looking website within 24 hours. Therefore, it’s no surprise that WordPress has risen to the level of popularity that it has. In fact, it is reasonable to expect that WordPress won’t go away any time soon.

However, many people have been turning to other platforms for handling online business such as Shopify, Wix, High Level, among others, to fulfill their online ventures. In addition, those who hire people to draft content for their website often run into barriers such as creating user accounts, formatting, editing, posting across different platforms, and so on. As said by Schoberg, “With the rise of no-code builders, we learned that our solution was a great fit to extend those platforms.” Right off the bat, we can see that DropInBlog is not a product that will harm WordPress, but instead, empower its users with a straightforward blogging solution that has powerful SEO features.

Where Does DropInBlog Come Into Play?

DropInBlog has an interesting foundation story, s Schoberg asserts, “years back, I was running an agency, and we were building mostly static sites before WordPress really took over. People loved the sites, but some started asking for a blog to add to them. Our first solution was to create a custom WordPress theme for each client and run it in a folder. This was cumbersome and costly, so we started to envision a solution that we could ‘drop in’ to an existing site. This is how the concept for DropInBlog was born.”

In essence, Schoberg noticed a need for an easier means to post blogs and handle on-page SEO for websites without necessarily depending on platforms like WordPress. Since starting from humble beginnings, the team of DropInBlog has grown to over 13 employees, working remotely from nine different countries. “We are a truly remote-first asynchronous organization,” says Schoberg. “Building a really cool product that thousands of people are using is pretty motivating. I love building out new features and working on the user interface (UI). When customers tell us we’re really impacting their business and livelihood, it’s a really awesome feeling.”

How DropInBlog Makes Blogging Less Complicated?


DropInBlog makes the whole process of posting blogs so much easier than previously imagined. Many people post blogs across different platforms and don’t necessarily intend to rely on one particular medium such as WordPress. As a result, Schoberg noticed that having one central location for making blogs and adding them on any site with a couple of lines of code would be an ideal solution. In addition, he knew that SEO could be scored without the need for a WordPress plugin.

In essence, DropInBlog allows entrepreneurs the freedom to have blogs made on one central platform with plenty of customization features that you find in a typical blog, along with built-in SEO scoring insights that gamify the optimization process. This essentially eliminates the need for WordPress for many people, as they will often view it and its plugins as a necessary means for drafting blogs and checking the on-page SEO. Best of all, you only need to add in a couple of lines of code on your site to post each blog.

After being around the web industry for quite some time, Schoberg quickly realized how much potential his product had. “After launching DropInBlog, we learned that there was a larger use case than our original vision of the static sites… So now our main focus is having tight integrations with as many builders as possible to make it easy for users of Shopify, Thinkific, High Level, and the likes, to have a simple blog solution that can grow with them as they shift platforms for their core site.”

What To Take Away

Although DropInBlog may not be a WordPress killer by any means, it is helpful for people who use multiple platforms or want to add a more feature-rich blogging platform to their website. Or those who want to bypass using WordPress and other platforms for posting blogs and handling on-page SEO. Schoberg knows how valuable his product is, too, despite some bumps along the road: “The hardest part has always been finding the shortest path to a large customer base. There is a huge audience that can benefit from our product, but it’s not always so easy to find the right levers to pull to find enough of that audience to move the needle.”

Since DropInBlog is still so young and hungry as a business, this might be the best possible time to sign up and lock in the lowest rates that will ever come or even get started with a free trial. Anyone with an online business that needs to cut back on time spent posting blogs and handling SEO across multiple platforms for websites should consider DropInBlog. This might be the solution needed to scale an online business to higher heights previously thought impossible!

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