Written by: Digital Nod
Introducing Jim Amen, the dynamic CEO and Broker of Amen Real Estate, a top-performing brokerage in Northern California. Not only does he lead one of the state’s most successful brokerages, but he is also the innovative founder of the SOAR Academy, a training and coaching company that aims to address the staggering 87% failure rate of new realtors within their first five years
Born into a diligent Lebanese family with a lineage of running an independent grocery store chain, Jim has woven the same fabric of hard work, tenacity, and attention to detail into his own thriving business. A defining characteristic of his approach is a strong emphasis on online lead generation, a testament to his forward-thinking nature.
His foray into real estate sales was not one of choice, but of circumstance. When the recession of 2008 ravaged the appraisal business model, Jim was thrust into the realm of real estate. However, armed with a burning passion for housing, an unwavering commitment to helping people find homes, and a relentlessly positive mindset, he tackled the daunting task of kick-starting his career amid one of the most severe housing crashes in history.
Emerging stronger and wiser from the crisis, he discovered a sense of purpose. It fueled his mission to transform the landscape of real estate agent training and coaching, aiming to reverse the alarming 87% failure rate of new realtors within the first five years of their careers.
What truly distinguishes Jim Amen in a saturated market of industry experts is his unique approach to agent training and coaching. Instead of focusing solely on seasoned professionals, Amen devotes substantial time and effort to equipping newer agents with the foundational skills needed to attract clients and effectively serve them once they have been onboarded. His recently introduced training module, 10 Tactical Pillars, guides emerging agents on their journey from being top-producing solo agents to successful team leaders.
For those venturing into entrepreneurship, Amen offers some sage advice. He advocates for joining a structured team, committing to continuous learning through coaching and education, having candid discussions with family and friends before diving into real estate, and developing and adhering to a disciplined schedule.
Jim Amen’s ongoing endeavors include finalizing his upcoming book, expanding his real estate team with a focus on online lead generation, amplifying training content on social platforms like Instagram and Tik Tok, and launching innovative programs and mastermind groups through SOAR Academy. His definition of success transcends the conventional metrics of financial gain or professional acclaim. Instead, it lies in the simple pleasures of daily life, such as witnessing the triumphs of his team members and coaching clients, spending quality time with family and friends, exploring his favorite travel destinations, and deriving satisfaction from his work every day.