In the current era of trust economy, achieving and maintaining credibility is everything for both individuals and businesses. You need credibility in everything from; personal and professional credibility, brand credibility, products/ services credibility and more.
Why Credibility is an important Asset
When you first get into a profession or a business, people don’t know your expertise, the value, and ethics you hold dear or the quality of your services or products. In addition, consumers are always reluctant to change since most new market players come with risks such as; poor quality of services and products, bad work habits, overcharging and so on. One of the best things you can do to get your name out there and achieve a steady stream of customers is to establish credibility in your industry. It’s much harder to convince people to do business with you if you haven’t yet established your credibility. Credibility helps your customers to trust you and build long-lasting relationships with you. Building credibility is also important for long-term success as it helps more people become aware of your expertise, helps your current customers stay loyal, and is a good strategy to stay ahead of your competition.
Gaining Credibility in Your Industry
To establish credibility in any industry, you must focus on gaining trust and making an impact. This is because credibility means other people will follow your lead as a trendsetter, a reliable source and a decision maker in your industry. Jonathan Medina is one credibility coach and PR specialist who can help you gain and maintain credibility in your industry. Jonathan has a deep understanding of the surefire ways to establish credibility for individuals and business. He has helped hundreds of clients become authorities in their industries and build stronger brands that leave a lasting impression on their target audience. Medina’s work as a credibility coach and PR specialist has also been recognized in major publications including Entrepreneur and Nasdaq.
Credibility Coach Johnny Medina’s Background
The credibility coach is currently the Managing PR specialist at Influencer Press, a top tier company that manages publicity for prominent social influencers and clients worth more than $100 Million. Jonathan has been able to book prospects all year long which he achieved without any client acquisition specialist. Jonathan grew up in a small Indiana town known as Grandview, where it was almost impossible to have big dreams since there weren’t fancy cars, big mansions, or fancy clothes. Still, Jonathan Medina knew he was destined for something greater and when a friend introduced him to online marketing, he realized he had gotten his big break.
From $11 Per Hour to $20,000 in a Day
Before being introduced to online marketing, Jonathan worked for Pizza Hut for a minimum wage of 11 dollars per hour. He then transitioned to work for one of the Northwest’s top PR agencies where he learned how to be a successful salesman and PR specialist. In just 3 months, Jonathan rose to be the top salesman and PR specialist in his team with a five-figure monthly income. He is currently hitting a whopping $20,000 in a single day. After becoming an expert in the PR space, Jonathan focused on creating his own brand to help people establish their credibility and build stronger personal brands. According to Jonathan, Instagram and other social media are essential tools that can be harnessed to establish credibility and sustain meaningful relationships, which is why they are his main focus.
Credibility Coach Johnny Medina’s Top 3 Tips for Gaining Instant Credibility Within Your Industry
- Press Features
Press features are the ultimate ticket to gaining credibility, building trust in your audience’s minds and staying ahead of your competition. When your expertise and knowledge is newsworthy, it enhances the authority of your image and gives a strong signal that your brand and expertise are reputable. Press coverage will enable you to be seen as an expert and an instant authority in your field. It also allows you to share your opinions, and educate and target a greater audience. But not just anyone can be featured on media platforms. You have to understand your niche, and have great expertise, experience, and content to back up your authority. To attract coverage, write press releases for media outlets you respect, whether it’s a local publication or national magazine. Other clever ways to get featured in the press include; offering to be a guest contributor, product launches and sponsoring local events. Leverage your press feature to further gain credibility by using your coverage as a testimonial in your advertising. Add the feature to your social media profiles and website and use it to create a Facebook Advert. You can also use your press feature to pitch for further press coverage with other journalists and media outlets.
- Podcast Interviews
Never before has there been a better time to start a podcast to boost your credibility. This is because podcasts are all the rage right now, gripping audiences everywhere. Podcasts are easy and quick to produce and provide a great opportunity to connect with your audience. They are a win-win situation; you further your personal brand and gain credibility and at the same time your listeners are learning something from you. Podcasts are the most underrated and underutilized forms of marketing yet studies show that there has been a rapid increase in the use of podcasts over the past few years. A study conducted by Edison Research showed that approximately 21% of Americans use podcasts every month. Teaching a mass of people through podcasts and expands your brand in ways that written content can’t, because not everyone reads, but most people watch and listen to something. It is a solid way of building credibility, through brand love, trust, and expertise. It’s also a cool, fun, thing to do, what better way to stand out as an expert and showcase what you’re about?
- Becoming a Contributor
Contributing to major publications with fresh, interesting and authoritative content helps you to establish yourself an authority in your particular field. Sharing your knowledge with millions of other people online gets your brand noticed. It is one of the quickest and most efficient ways of establishing yourself as an expert because you get to reach a new large audience you normally wouldn’t get to. Another major benefit is that if a publication publishes your article, it’s like they are vouching for you or endorsing you in a way. Most people search the internet for answers when they have a question or a problem. Recent studies also show that more than 80% of consumers search for content about a product or service before making a purchase online. Being a contributor enables you to have access to these consumers and control exactly what they are going to see. There’s no doubt your audience will have confidence in you after reading an authoritative article with your name on it. Becoming a contributor also gives you the chance to use SEO boosting backlinks to your profile and everyone who reads the article will be a potential lead. To be a contributor, you have to be an expert professional in the field you are writing about or a closely related field. It’s also essential to pitch only your best content to appear more authoritative than your competitors. Conclusion Without a doubt, credibility does not occur naturally and cannot be done overnight. Instead, it must be cultivated and effective strategies such as the above Credibility coach Jonathan Medina’s tips must be put in place. Jonathan Medina has helped countless people cultivate credibility and increase customer loyalty.