Did you know that 77% of all realtors use social media as a tool for generating business? Out of this number, 97% use Facebook, 59% LinkedIn, and 39% Instagram (according to the National Association of Realtors for 2018). If you haven’t guessed it yet, I will tell you where I am headed with this – social media is the way to go if you want to upscale your real estate business this year.
The only issue is you don’t know how to leverage the various social media platforms to benefit your business. Jonathan Hawkins was like you just four years ago. Only this time, he did not just sit and wonder. Instead, he dedicated his time and money to master the art of using social media to reach unimaginable levels in lead generation and conversions. It is a good thing that he decided to do so, because after he cracked the code’, he created The Hashtag Agent – the solution to your questions about how you can leverage social media for your business.
We know you cannot wait to go to The Hashtag Agent to learn all about the training, but let us first treat you to Five Ingenious Tips from Jonathan Hawkins to Leverage Social Media for the Real Estate Industry.
- Strategize First
Do you know why many agents produce great content but nothing fruitful thereafter? They simply fail to produce any business. Why is that? Jonathan Hawkins says the problem is the lack of strategy. According to him, if you don’t have a strategy, you cannot expect results. Jonathan says, “No strategy, no tracking, no goals, no reward.” When you have chosen social media as your greatest tool to generate business, there are no two ways about it – you’ve got to strategize. Obviously, if there aren’t any specific goals you need to achieve, you won’t make even the least action to get where you should be. The best plans are laid out plans. What are your social media goals? Are they written out? Do you track your progress?
- Build Relationships and Stop Chasing Leads
As a realtor, there comes a time in business when you have to stop and look behind you. Look at your list of followers. Do you know what you will see? This is not a guess. You will find there are (hopefully) people who have interacted with you in some way, but you didn’t respond. Now that is the gateway to your big break. Jonathan Hawkins says, “Stop chasing leads and start focusing on relationships.” While you are busy looking for leads, you are actually using twice as much energy, resources, and life that it would take to get as many friends and family. Family, friends and your sphere make business and life complement each other in the most dramatic and profitable way. How many comments do you respond to? How many of your followers know who you really are, what you love, and that extra thing you can do for them to impact their lives in a personal way? Such are the things that count. Your personal interactions will attract organic business. These are the same people who will bring in referrals, turn into raving fans and they will do it for free!
- Sometimes You Have to Take a Risk If You Want Great Things to Happen
There is tons of information flooding the real estate industry when it comes to social media. So what is the issue? If you haven’t noticed it yet, most? gurus’ and? experts’ have never sold a house before. They have never experienced an escrow canceling when waiting to pay their credit card bill — that is already late. Most talk about theory and leave the practicality of things to those who take risks. Even now, the majority of realtors create a lot of noise on social media, which leaves agents having to find out the info for themselves, spend too much time trying to figure out if something will work or not, and all the stress in between. That’s why Jonathan Hawkins created The Hashtag Agent to take the guesswork out of your social media strategy. He says, “I created The Hashtag Agent to be a single source of information specifically and exclusively to the real estate industry. That is also why the team I work with is in the real estate industry. We’ve been there. We know what works. We want to break through the noise by simplifying the most advanced processes for you to implement immediately.
- Draw Inspiration from Deep Within
I wasn’t surprised when Jonathan said, “If you have to Google what to post on social media, you’re doing it wrong.” You can never underestimate the value of speaking your voice. It has nothing to do with creativity, but instead, it has everything to do with letting your heart speak out. Learn to be authentic and letting it all come out in a way that can inspire someone – not everyone, just one person. When you post something, see it as speaking to one individual, as that is the same way each of your followers or guests read the post. If you are for everyone, you are for no one.
- You Cannot Do Everything Alone
Don’t waste years trying to do everything on your own. When I asked Jonathan Hawkins about his journey, he told me, “It took me four years to get where I am at today on social media, and I’d like to think technology is second nature to me since I was an Army Intelligence officer.” What does that mean, apart from the fact that your time is best spent when you are doing money producing activities? In this instance, selling homes. Rather than trying to figure everything out on your own, you need a coach to cut through the noise, tell you what to do, how to do it and help you leverage social media to grow your business and life. That coach, my friends, is Jonathan Hawkins, and if it isn’t, he will tell you so. He wants to work with people who want to work with him and make a difference, not just for personal accolades, but to make a monumental transformation on how consumers view the real estate professional.
We will stop here, but you won’t (we sincerely hope you won’t). Take some time to pore through The Hashtag Agent. For now, we leave you with Jonathan Hawkins’s trademark, “Who You Hire Truly Matters”.™?