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Women Who Disrupt

Keeping It Relle: From Nurse Practitioner to Online Cooking Sensation

Relle Lum, widely known as Keeping It Relle, is a multi-talented individual who has captivated audiences online with her delicious Hawaiian recipes. As a wife, mother of two, and a nurse practitioner, she embarked on a culinary journey that led to a massive following on Instagram, YouTube, and TikTok. Her genuine passion for cooking, combined with her relatable approach, has earned her the status of being one of the most popular up-and-coming cooks of 2023.


Sharing the Love for Cooking:


Relle’s love for cooking started in her childhood when she would join her mother in the kitchen. In 2019, she decided to create a Hawaiian food blog and began sharing her recipes with the world. With each dish she showcased, she invited her audience to join her on a culinary adventure.


A Social Media Success Story:


Over the years, Relle’s online presence has skyrocketed, amassing a dedicated following of over 70,000 on Instagram, 38,000 subscribers on YouTube, and over 60,000 followers on TikTok. Her ability to connect with viewers through her recipes and charismatic personality has established her as a prominent figure in the food industry.


Organic Growth and Delicious Recipes:


Relle made a name for herself in the industry by organically sharing her recipes on various social media platforms. Her straightforward and mouthwatering dishes resonated with her audience, who appreciated the simplicity and flavor of her creations. Through her dedication and authenticity, she gained the trust and admiration of her followers.


Overcoming Challenges:


Being a full-time nurse practitioner and a mother posed significant challenges for Relle. Balancing her professional life, motherhood, and her passion for cooking required careful time management. However, her determination and commitment to her family and her audience have allowed her to overcome these obstacles.


Mastering Time Management:


While still a work in progress, Relle strives to manage her time efficiently. She places great importance on spending quality time with her family and ensuring that work does not consume her. By prioritizing her responsibilities and setting clear boundaries, she maintains a healthy balance between her professional and personal life.


Making Hawaiian Cuisine Accessible:


What sets Relle apart within the industry is her ability to make Hawaiian and local recipes accessible to all, regardless of their cooking experience. She simplifies traditional dishes, ensuring that even those with limited knowledge in the kitchen can successfully recreate them. Relle’s dedication to sharing her culinary heritage with the world has made her a beloved figure among food enthusiasts.




Relle, better known as Keeping It Relle, has emerged as a prominent figure in the culinary world by sharing her love for Hawaiian cuisine. Through her online platforms, she has inspired thousands of people to explore their own culinary talents. Her relatable persona, delicious recipes, and commitment to her family have made her a true inspiration for aspiring cooks everywhere. As she continues to grow her online presence, we eagerly await the next mouthwatering creation from Keeping It Relle.

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