The birthing story of Tapestry Girls is quite an impressive one. In less than 3 years, the company has eclipsed $1 million in revenue and has recently been given a 7-figure valuation by Clearbanc, a financial firm headquartered in Toronto, Canada. Tapestry Girls has dominated college markets in both price and quality and has significantly reshaped the meaning behind opulent dorm décor as we know it. However, the most amazing part about this success story is the mere fact that founder and CEO, Kyle Leighton, had no experience and expertise about retail, décor or tapestries at the time of launching, but chose to do it anyway.
The Tapestry Girls Story – Then to Now
Kyle Leighton has been an accredited American business executive and investor for over a decade. When he came across the uncompetitive US tapestry market, he was eager to take on the challenge of finally filling that prevalent void.
“At the time, I didn’t know anything about décor, or tapestries or any of that. I just knew that there was an extremely low amount of competition, and I also knew that the target market was mostly “girls.” So, I took the word “tapestry” and paired it with “girls,” and thus you have “Tapestry Girls.” – Kyle Leighton, President of Tapestry Girls
Leighton knew right from the start that the tapestry industry was an ever-evolving décor trend amongst college students. With that as his base, he devoted his time to structuring a brand that both appealed to the college market and delivered dorm décor products that offered the ultimate self-expression. Even more, he did this all while learning the ins and outs of the industry as he went. From implementing investor relations, strategic planning, financing, marketing to structuring multi-channel buying experiences early in the game, it has all seamlessly come together to transform Tapestry Girls into becoming the prime dorm room décor resource that it is today.
The Future of Tapestry Girls
As of right now, Tapestry Girls features over 1,000 different products, and it continues to grow as the brand becomes more integrated into college culture. Furthermore, sales have gone up 445% since 2019, a staggering rise amid a global pandemic. All in all, this is a direct reflection of the hard work and commitment put into creating a bulletproof brand that will obtain long-term success.
Where will Tapestry Girls go from here? Kyle plans to leverage innovative technology, student trends and stay in tune with what students actually want. After all, they are the ones who are driving the market to become what it is, and Kyle plans on fulfilling those demands to continue evolving and growing. With that as the big picture focal point since day one, it stands to reason why Tapestry Girls has manifested into the college ‘go-to’ resource across the nation. And, with this kind of results in less than 3 years, it is exciting to see what the next 3 will bring.