Latest Interview With The Italian E-Commerce Expert Ludovico Apollonio

Hi, Mr. Ludovico! How are you?

Hey, “Anna Stark” thanks so much for this interview. I’m good thanks for asking! I’m glad to be here. I’ll try to give as much value as possible! 

Thank you! When did you start an e-commerce business? Is it still working?

I started my e-commerce career around 3 years ago, and yes it’s still working. In my opinion, the Ecommerce Business will never die. If you think about it, it’s the oldest job in the world. Someone gives us money in exchange for a product, what’s different now is that the trade is online. This Business model will never die. It’s growing every day, and a lot of people are getting into it.

What is your advice for those who are going to start their own online sales business?

My advice for those who are starting with e-commerce is to focus on learning first. You can find a lot of valuable information online and for free. So it’s important to get out of your comfort zone and try something new and we all know that practice will make the difference.  

Why did some e-commerce businesses fail?

It’s difficult to answer this question. In my opinion, there are so many variants in the e-commerce world, and it’s important to analyze every step of the funnel. It could be selling in the wrong market, maybe the wrong product, or maybe the wrong marketing. It could be the e-commerce store itself, not optimized properly to sell online. My advice is to reverse engineering the whole funnel and try to understand where the problem is! 

Can you become a millionaire doing Dropshipping?  

Yes absolutely. Online, there are no limits. You can sell in different countries and scale “internationally”. This means that if you find a product that’s working in one particular market, you can try to sell it in a new market increasing your revenue.

I saw in your bio that you have visited 41 countries? Which country are you going to visit next?

At the moment I am living between Barcelona and Buenos Aires but my girlfriend is from Argentina so I came here to explore this new and amazing market. I’m investing in Latin America as well. After Buenos Aires, I will go back to Italy.

Last but not least. Where people can connect with you?

You can connect with me on Instagram under the username ludo_apollonio or you can visit my website scalerss.com