Connect with us
Become A Crypto Expert


Learn How Joseph Rotondo, Founder Of RockyClark, Is Transforming The New York Apparel Industry

Joseph Rotondo is the Founder of RockyClark Clothing, an apparel company in New York City whose sole aim is to create unique denim jeans for its growing customer base. 

Founder, Joseph, originally from Warwick, NY is a 25-year-old living in Brooklyn with a dream to transform the denim jean industry. As far back as he can recall, Joseph has disliked clothes that don’t fit properly, have a two-year shelf life and aren’t thoughtfully crafted. This was the only inspiration he needed in order to start an apparel revolution. 

Brewing Passion

As a kid, Joseph shares that he was always curious and searching for answers. In order to find the solution, he sought to learn to tailor.

At the age of eighteen, Joseph learned how to sew from his aunt. Since then, he’s seen clothing as a way to exercise his creative muscles.

Overcoming Obstacles

So far, Joseph has faced a lot of obstacles associated with running a business, from common things like product development and learning what works to more subtle problems like his personal style.

He shares that the only way he surpassed this problem was by simply focusing on the reason why he started RockyClark; his love for clothing. 

“I never made jeans for people to love them. I made them because I love them. Over the years, I searched for the ideal pair of jeans but couldn’t find them. I wanted a pair of jeans that actually fit me and have the aesthetic of durability, so I made the RC001 pants.”- Joseph shares.

Over time, Joseph’s friends recognized his unique style and he saw this as a signal to produce more jeans.

Currently, Joseph is facing two challenges; The first is business management( problems related to systemizing a business) and the second is growing a loyal audience. He plans to tackle these obstacles by harnessing the vast amount of resources that technology has given the modern world. 

“We are in a time where there is so much information available at our fingertips, so there’s no excuse to not give something your all, besides what’s there to lose?” – Joseph

Exceptional Talent

Ideas are the beginning points of all fortunes. – Napoleon Hill

Joseph is a creative mind who enjoys coming up with new ideas and concepts. He explains that being surrounded by other creatives stimulates him mentally.  Here’s Joseph’s take on sparking creativity as an entrepreneur; 

“It’s fun to visualize a concept from seed to tree. Not only the product or idea but also how you would market it, and sell the story it tells. Rocky Clark is just one idea of mine that is being executed but there are so many more.”

Grooming Successful Habits

Sports have been a major contributor to Joseph’s life in terms of forming good habits. In sports, you have to be your biggest fan, prep talker and motivation. 

And most of all, you’re accountable for whatever success or failure you experience. This motivates you to do the needful at the right time in order to move on to the next step.  

Joseph recommends that you micro-manage yourself and be mindful of what you’re doing, you should also not beat yourself up if things don’t go as planned. Failure is all part of the process.

Another activity Joseph proposes is meditation, meditation gives you time to reflect on events that have happened in your life. During this time, you should figure out what’s working out and where you can improve upon.

About Rocky Clark

Rocky Clark is a clothing brand that was established in 2015 on the premise of making sustainable clothing in America. When Joseph (Founder) was enrolled as a Textile Design Student at the University of Rhode Island, he noticed that no other company had this goal in mind. 

This marked the birth of Rocky Clark. What started out as a cause to raise awareness about sustainable clothing has become a revolutionary brand seeking to transform the clothing industry. 

Joseph was prompted to take action from the mere desire to make a change and execute. Today, he spends every minute thinking about how to take Rocky Clark to the next level. 

At the start, Rocky Clark was more of a passion project. The firm produced hemp T-shirts, Hemp Hat, bags, dog leashes and eventually, Jeans!

“I love denim. I’m known to many people in my life as the denim guy because the concept of it fascinates me. How something can be so worn and distressed and eventually produce something that now 20-year-olds pay upwards of $300 for ‘vintage’ denim our dad’s used to wear cutting the grass.” – explains Joseph, Founder of Rocky Clark.

Over the years, Joseph has seen some changes take place in his industry due to his mission to make sustainable clothing commonplace and gradually he’s formed a movement called “denim with a purpose.”

If you’re wondering how Joseph came up with the name Rocky Clark, well, he coined it from joining his middle name, Rocky, with his dog’s name, Clark.

Words Of Advice

Here are some words of advice from Joseph to anyone who’s striving for success; 

“Love what you’re doing and have patience. If you are truly passionate about what you’re doing you won’t care how long it takes or how much work it is. 

I want to create apparel for RockyClark for the rest of my life. It comes with concept changes, iteration, more concept change – but the love and passion have never gone away. 

Do what you think is cool. Does it matter if the masses like it? You will find your following, you will find your people. Rocky Clark is for me but also our planet because I care about the impact. 

I want everyone to know who makes these pieces, the factories we use. Having that transparency is key!”


I've always had a knack for storytelling! Hi there, I'm Chukwuma Agugbue. I'm a copywriter and, a blogger. I Interview individuals who've achieved some sort of success in their field- Actively building a knowledge base for Millenials

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.