Connect with us


Learn How Joseph Rotondo, Founder Of RockyClark, Is Transforming The New York Apparel Industry

Joseph Rotondo is the Founder of RockyClark Clothing, an apparel company in New York City whose sole aim is to create unique denim jeans for its growing customer base. 

Founder, Joseph, originally from Warwick, NY is a 25-year-old living in Brooklyn with a dream to transform the denim jean industry. As far back as he can recall, Joseph has disliked clothes that don’t fit properly, have a two-year shelf life and aren’t thoughtfully crafted. This was the only inspiration he needed in order to start an apparel revolution. 

Brewing Passion

As a kid, Joseph shares that he was always curious and searching for answers. In order to find the solution, he sought to learn to tailor.

At the age of eighteen, Joseph learned how to sew from his aunt. Since then, he’s seen clothing as a way to exercise his creative muscles.

Overcoming Obstacles

So far, Joseph has faced a lot of obstacles associated with running a business, from common things like product development and learning what works to more subtle problems like his personal style.

He shares that the only way he surpassed this problem was by simply focusing on the reason why he started RockyClark; his love for clothing. 

“I never made jeans for people to love them. I made them because I love them. Over the years, I searched for the ideal pair of jeans but couldn’t find them. I wanted a pair of jeans that actually fit me and have the aesthetic of durability, so I made the RC001 pants.”- Joseph shares.

Over time, Joseph’s friends recognized his unique style and he saw this as a signal to produce more jeans.

Currently, Joseph is facing two challenges; The first is business management( problems related to systemizing a business) and the second is growing a loyal audience. He plans to tackle these obstacles by harnessing the vast amount of resources that technology has given the modern world. 

“We are in a time where there is so much information available at our fingertips, so there’s no excuse to not give something your all, besides what’s there to lose?” – Joseph

Exceptional Talent

Ideas are the beginning points of all fortunes. – Napoleon Hill

Joseph is a creative mind who enjoys coming up with new ideas and concepts. He explains that being surrounded by other creatives stimulates him mentally.  Here’s Joseph’s take on sparking creativity as an entrepreneur; 

“It’s fun to visualize a concept from seed to tree. Not only the product or idea but also how you would market it, and sell the story it tells. Rocky Clark is just one idea of mine that is being executed but there are so many more.”

Grooming Successful Habits

Sports have been a major contributor to Joseph’s life in terms of forming good habits. In sports, you have to be your biggest fan, prep talker and motivation. 

And most of all, you’re accountable for whatever success or failure you experience. This motivates you to do the needful at the right time in order to move on to the next step.  

Joseph recommends that you micro-manage yourself and be mindful of what you’re doing, you should also not beat yourself up if things don’t go as planned. Failure is all part of the process.

Another activity Joseph proposes is meditation, meditation gives you time to reflect on events that have happened in your life. During this time, you should figure out what’s working out and where you can improve upon.

About Rocky Clark

Rocky Clark is a clothing brand that was established in 2015 on the premise of making sustainable clothing in America. When Joseph (Founder) was enrolled as a Textile Design Student at the University of Rhode Island, he noticed that no other company had this goal in mind. 

This marked the birth of Rocky Clark. What started out as a cause to raise awareness about sustainable clothing has become a revolutionary brand seeking to transform the clothing industry. 

Joseph was prompted to take action from the mere desire to make a change and execute. Today, he spends every minute thinking about how to take Rocky Clark to the next level. 

At the start, Rocky Clark was more of a passion project. The firm produced hemp T-shirts, Hemp Hat, bags, dog leashes and eventually, Jeans!

“I love denim. I’m known to many people in my life as the denim guy because the concept of it fascinates me. How something can be so worn and distressed and eventually produce something that now 20-year-olds pay upwards of $300 for ‘vintage’ denim our dad’s used to wear cutting the grass.” – explains Joseph, Founder of Rocky Clark.

Over the years, Joseph has seen some changes take place in his industry due to his mission to make sustainable clothing commonplace and gradually he’s formed a movement called “denim with a purpose.”

If you’re wondering how Joseph came up with the name Rocky Clark, well, he coined it from joining his middle name, Rocky, with his dog’s name, Clark.

Words Of Advice

Here are some words of advice from Joseph to anyone who’s striving for success; 

“Love what you’re doing and have patience. If you are truly passionate about what you’re doing you won’t care how long it takes or how much work it is. 

I want to create apparel for RockyClark for the rest of my life. It comes with concept changes, iteration, more concept change – but the love and passion have never gone away. 

Do what you think is cool. Does it matter if the masses like it? You will find your following, you will find your people. Rocky Clark is for me but also our planet because I care about the impact. 

I want everyone to know who makes these pieces, the factories we use. Having that transparency is key!”


I've always had a knack for storytelling! Hi there, I'm Chukwuma Agugbue. I'm a copywriter and, a blogger. I Interview individuals who've achieved some sort of success in their field- Actively building a knowledge base for Millenials


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT1 week ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.