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Executive Voice

Living The American Dream – Michael Cheydin’s Massive Success Story “HealthyLine”, A Founder’s Story with Michael Cheydin

Michael Cheydin was born in 1969 in Saint Petersburg, USSR. At the age of 19, during his economy and finance studies, he accidentally started his first business in publishing and books distribution. He made tons of money (in local currency) and was able to help all his family and friends to get through very hard times in Russia. He’s glad that he then immigrated to the US, became an American citizen and serial entrepreneur. 2013 I founded Healthyline.

Tell us about your childhood and where you grew up? 

Even though my family lived month-to-month basis, with 300 rubles ($75) back then in Saint Petersburg, I had a happy childhood loving, and caring family. I wish I could have learned English at school but back then in my school are the only option was German.


How did you get started as an entrepreneur? 

My first business in the US was basically offering affordable books to everyone. English dictionaries, textbooks, children’s books, tutorials, Russian and American classics… I believed it was a good deed to bring an extra layer of culture to my community. I sold my first 100,000 books in the US before July 4th, 1995 when Bezos started Amazon.

When media became available for free download, I started trying my entrepreneur skills in different areas of business from motion picture restoration to various websites (including one for lawyers), marketing agencies, accessory production, and more.

The winner was a Health and Wellness devices invention and production, which I currently do and love the most. HealthyLine company was established in 2013 by myself. I was director, designer, copywriter, customer service, marketing, salesperson, shipper, and receiver – working around the clock.

I love my product and the amazing benefits it gives to my clients along with their immediate and wonderful feedback. It was a great achievement to close my first year with $100K in sales from “the garage”. Next year I closed a year with half a million and started hiring help. Business organically grew based on amazing referrals.

Now HealthyLine has a wonderful family of 50 people, hiring daily, love our amazing 3 story flagship store in the middle of Manhattan, between Times Square and Madison Square Garden, a network of distribution from coast to coast, and half a million happy customers


What is one business lesson you would tell a startup founder?

If I need to give some advice to startup founders, it would be a few:

1) “Start today, don’t wait.”

2) “Think and dream big”

3) “Choose to do business based on “what makes you happy”.

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