Local Marketing Magnate Jordan Choo & Kogneta’s Journey to Success

Jordan Choo is the leader and managing partner at Kogneta, a local marketing firm that helps local businesses profitably and predictably grow using customized digital marketing strategies by leveraging channels such as SEO, PPC, CRO and marketing automation.

Jordan founded his company in 2016 after venturing out by himself and started his agency in 2016 with a specialization in SEO and PPC for local businesses. Since then he’s had the amazing opportunity to work with companies across Canada and the US including Spray-Net, Bin There Dump That, Escape The Room and more. 

Jordan shares Kogneta’s success story below. 

How did you get your start?

I first started my journey into entrepreneurship at the age of 15 where my Dad invited me to a weekend conference on online marketing. At the end of the conference they offered a weekly mentorship program where each week you’d learn a different aspect of running an online business from your mentor. By the end of it I had a website selling ebooks on how to potty train your puppy and was officially “hooked” on the entrepreneur bug. Since then I have worked as a freelancer, consultant, in-house marketer and agency side. 

After working at a large agency managing the SEO strategy for large corporations like VW, Dairy Queen and Tim Hortons I realized the value that I was providing didn’t match my paycheck. As a result I ended up leaving and starting my own agency. 

I now work with local businesses that are tired of the B.S. and unpredictable results from other agencies to help them profitably and predictably grow using customized digital marketing strategies by leveraging channels such as SEO, PPC, CRO and marketing automation.

Jordan’s advice to young Entrepreneurs & Digital Agency Owners

The biggest thing that I noticed that really helped me scale fast was to document and delegate early and often so you can get yourself out of the day to day operations as quickly as possible.

As well as being proactive with keeping your financial books in order rather than scrambling at year end. In the same sense don’t “cheap out” on accountants and lawyers, they are worth their weight in gold.

What’s the X-factor when it comes to starting a business and being an entrepreneur?

Prioritize working on the business rather than just working in it and build your support network by giving more than you take.

Overcoming Adversity as a Business Owner

Since I don’t come from a finance background keeping my books in order and making sure I don’t invest has been a struggle. The two things that completely changed the game for me are using the Profit First bookkeeping method by Mike Michalowicz and having a fractional CFO that keeps me accountable each month.

Learn From & Connect With Jordan

Jordan’s journey was filled with hurdles and roadblocks but he was able to overcome them and grow fast by recording processes and hiring people smarter than him. To keep up to date with Jordan and Kogneta reach out to them on Twitter and LinkedIn.