Connect with us

Executive Voice

How To Build A Powerful Personal Brand With Los Angeles Luxury Real Estate Advisor Rod Watson

Photo courtesy Rod Watson

Rod Watson is a former college and professional basketball athlete turned luxury sports and entertainment real estate advisor. He is the director of sports and entertainment at Kelly Williams Beverly Hills and has built a respected and recognizable brand throughout Southern California known as LAVIPAgent.

He assists clients, who are largely developers, professional athletes, business managers, wealth managers, and investors in finding income-producing properties or real estate with generous ROI and upside potential. He also specializes in restructuring real estate portfolios for his clients with diversified holdings and marketing off-market pocket listings.

Rod is known as one of the top Southern California elite agents who has sold over 100 million dollars in real estate. With over 14 years of experience, he credits much of his success to the hustle and his branding.

I recently spoke to him to learn what specific strategies he’s utilized to get to where he has. 

Rod, where are you from, how did you get to where you are today?

I was born and grew up in a community called 5th Ward in Houston, TX. I started in real estate as an investor with the passion to build wealth for my family through real estate investing. Then I transitioned into being an agent back in 2007 that focused on distressed property sales. Every since then, it’s been on. 

How did you become a luxury real estate advisor?

I had the opportunity to become a luxury real estate advisor when I represented my first professional athlete client in 2011. That became my breakthrough into the luxury market. 

What made you choose to go into the Sports and Entertainment arena?

As a former athlete, I saw that there was a need to inform, educate, and empower today’s athletes on how to invest and build long term wealth through real estate investing. Due to 70% of athletes losing their wealth at the end of their careers, I wanted to help change that narrative which is why I chose to focus on this particular niche market.

You’re known for providing a VIP experience for all your clients. What does VIP service mean to you?

A VIP experience to me means making sure our clients have a great experience and receive the best representation along with the first-class service when working with us. In business, creating a positive memorable experience that keeps clients coming back and referring others.

This journey isn’t easy. What are some of your biggest challenges and how you got through them?

One of the biggest challenges I’ve had is finding a company that supported and believed in my vision. I was able to break through challenges by keeping a positive mindset and believing in my dream. I continue to put in the work to reach my goals and manifest my vision until my opportunity came. 

You’re a real estate advisor to major pro athletes and celebrities. What is your best advice in connecting with high-level people?

Building relationships and providing value is the key to long term success in this business. Being authentic and your real self is important while focusing on making meaningful connections. People work with those they respect and like. Never allow the ego to interfere with putting the client’s needs first. Honesty and integrity build trust which ultimately leads to unlimited opportunities once earned. 

You’ve established a respected and recognizable brand across Southern California. What elements do you think makes your brand stand out prominently among others in your discipline?

My consistency and ability to cultivate genuine relationships in this space along with going above and beyond for our clients is what separates me from any other agent. I leverage media and public relations to connect and provide value to the audience I serve which in turn has helped build brand equity, trust, and respect in the marketplace.  My primary focus is making sure my clients are protected and receive nothing less than the best service and they know that publicly on media and privately.  

What is your biggest advice to people to become successful entrepreneurs financially?

Always keep evolving and learning how to provide value to the industry you serve. The money will follow. Once you get the money learn how to properly invest into your yourself, business, and financial future through coaching and mentorship. 

What about in terms of personal growth? What are some ways you were able to grow this way?

I spent a lot and doing research along with reaching out to other successful people in my space. Knowledge is power along with having the right relationships with the right people. It’s no longer who you know it’s who knows you, likes, and respects you. One of my favorite books that I highly recommend is Rich Dad Poor Dad because it teaches the principles to wealth building and how to live life on your own terms through investing. 

Any final words you want to share with our readers?

Whatever you want in life or whatever you want to become go for it. Put your all into it and believe you can achieve it but then put in the work. Never settle or allow anyone to piss on your dreams no matter who it is.

Connect With Rod Watson

Instagram | Twitter | Website | Linkedin




Olumide Gbenro is founder of Globoversity and Globo Media Marketing. Well known for his vast network of highly influential leaders, he connects powerful leaders together to magnify their presence through earned press and media. Olumide has been featured in Business Insider, Bloomberg, and Yahoo Finance.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.