Making Things Happen with Apple Crider
What made you decide to choose this career path?
Ever since I saw my mom speak on stage for the first time when I was 14, I always knew that I wanted to spread a message to other people. At that time I had no idea what my message was though so I knew I had to take some time to learn and to develop my ideas and hone in on what was actually important to me and what I wanted to do with my life. Over time, as I learned more about what I enjoyed doing and what I was passionate about, I always had this idea in the back of my mind that I wanted to share a message with other people. At the age of 18 I took action on this desire for the first time when I started my YouTube channel. Through creating daily videos, I began to tell other people about what I was doing as an 18 year old when it came to personal finance. Money had always been something that fascinated me and I’d always been interested in how people interacted with money and the role that money played in our lives, so I decided to make videos documenting my process building good financial habits at a young age. I really enjoyed this process but eventually realized that my passion was not about personal finance. It was instead about empowering young people to create a life that made them feel fulfilled. At first I had honed in on personal finance because I noticed how important it was for young people to think about their financial situation so they could establish good habits for the rest of their lives.
However, as I learned more about the world in entrepreneurship I realized that I could be sharing a more powerful message than just teaching young people how to improve their personal finances. I also realized that as a 18 year old, I really only had so much life experience that I could be sharing with people around me. I wanted to create a platform where other people could teach young entrepreneurs what they had learned through building businesses that were much farther along and more developed than mine. This is why I started podcasting and interviewing successful entrepreneurs on my show called Young Smart Money. I saw the value they could provide to my audience, and I saw that they had so many experiences that I just didn’t. Through the process of podcasting, I was able to hone in on my larger goal which is to empower 100,000 young people to create a life that makes them feel fulfilled and excited every single day. As of right now I am pursuing that goal through podcasting and to public speaking, however I’m not particularly attached to these platforms. If I come across a better way to pursue my goal I will not hesitate to jump on that because podcasting, public speaking, and social media are simply means for me to achieve this goal and tools in my toolbox that I can utilize to move closer to this goal. Building a following online, or growing a podcast are simply means to an end of impacting 100,000 young people. When I looked at Corporate America and working a nine-to-five job, I didn’t see that same potential impact people in the way that I could if I went out and started spreading my message through my own avenues. For me, entrepreneurship isn’t so much about the income, it’s about the impact that I can have on other people and that is what has drawn me to what I do now.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
So when I was getting started podcasting I had absolutely no idea what I was doing, I actually didn’t even know the podcast was until I decided that I wanted to start one. So going into this, I had absolutely no idea what I wanted to do with my podcast. All I knew is that podcasting was new, trendy, and it was a good way to reach people. Because I had no experience podcasting I didn’t really know what kind of preparation I need to do before sitting down and recording my first podcast. I decided to do all of the preparation. For my first podcast I wrote out a 40-page document outlining word-for-word what I was going to say. We are talking about 40 pages of dense text in a Google doc on my computer that I spent hours painstakingly writing out. I decided to repeat the same process for the next three episodes as well, so when I went to record for the first time I had four different 40-page Google Documents about the different topics I wanted to cover. Essentially I had written an entire book just to record four podcasts. From there, I went into a recording booth, pulled up my ridiculously long documents, and proceeded to read them word for word in this booth. Each one took me close to an hour to read and by the time I finished reading the first one I was extremely drained. I proceeded to sit in this booth reading all four of these documents for about four hours to record my first four podcasts.
I can tell you now looking back at these but they were absolutely horrendous. I still leave them up and published just to show people that your first podcasts are always your worst podcasts. They were extremely dry, I sounded like a robot, there was no emotion, and can only be described as unpleasant to listen to. Eventually I realized that I could have a much larger impact with my podcast if I decided to interview other people and that interviewing others would not require me to write out a 40-page document (yes please!).
The biggest takeaway that I had from this though is that you really just need to start, and once you do start you’re going to be able to see where you can improve, the things that you want to change, and how you can start making things better. But a lot of that’s not going to be clear until you actually start doing something because until you start doing you can assume and try to predict how it’s going to go, but you’re never going to actually know what’s going to happen until you do it. So even though I don’t think I would recommend writing out a 40-page document for each podcast episode you do, I think the most important thing is just to get started in whatever way, shape, or form you can. Don’t worry about things being perfect the first time because they won’t be. Just worried about things being done and about you being able to learn from doing and make your next at bat better than your last at bat.
What do you think makes your company/personal brand stand out?
In any business that you start or any project that you work on, it’s been important to have things that set you apart from everyone else. If you try to be the next Gary Vaynerchuk or the next Grant Cardone, you’re likely not going to have much success with that because they’ve been being Gary Vaynerchuk and Grant Cardone for decades. They’ve amassed millions of followers, have extremely loyal tribes, and you’re not likely to really have an impact on that. A mentor of mine once told me that “your vibe builds your tribe” and I think that’s extremely true and something that I have been able to lean into very heavily from my time building my company in my personal brand. There aren’t many other 20 year olds out there with blue hair, wearing colorful bandanas, and whose name is also a fruit. Beyond the superficial things that set me apart from most of the other people out there, I find it extremely important to have a strong why and a strong vision behind everything that I’m doing. With my podcast for example when I’m reaching out to potential guests that I want to have on the show, if I can show them that I’m extremely passionate about what I am doing and that I really care about the people that I’m serving, they’re so much more likely to be willing to come on the podcast then if it was clear that I did not have a strong vision or care about what I was doing. When people can tell that you’re genuine and really are in it to help other people out and not just help yourself out, it’s a lot easier to achieve your goals. Most people’s BS meter is pretty good and even if you’ve been able to trick yourself into believing that you’re in it for other people, you will have a hard time tricking other people.
I see so many young people getting started with entrepreneurship whether that be through social media marketing, or dropshipping, or content creation, because they see other people making money online doing that thing and they want to start making money online doing that thing. That’s not where I’m coming from. And that’s not where the 150+ successful entrepreneurs that I have interviewed on my podcast are coming from either. I use my podcast as a tool to study successful people and to allow them to share their stories with others. Through those stories, one of the things that I find time and time again is that the people who feel fulfilled, and the people who have success in the things that they do, are not motivated by helping themselves, they’re motivated by their ability to help other people. So many people get into entrepreneurship for selfish reasons and most of the time those are the people wind up failing quite quickly. If you don’t have a strong vision and you aren’t impacting other people, it’s going to be really difficult for you to continue moving forward when you’re faced with some of the setbacks and struggles that all entrepreneurs are faced with. Being able to bring yourself back to a larger why and seeing the people that you’re impacting is extremely powerful in setting yourself apart from everyone else and really building a name and a personal brand for yourself.
What’s a quote that you live by?
“There are three types of people in this world. Firstly, there are people who make things happen. Then there are people who watch things happen. Lastly, there are people who ask, what happened? Which do you want to be?” This quote resonates strongly with me and is something that I come back to quite frequently whenever I’m thinking about what my role is in any project or business that I am working on. From what I’ve observed in my life, the distribution is roughly 1% of people who are making things happen, 9% of people who are watching things happen, and 90% of people we’re asking “what happened?” Personally, I prefer to spend most of my time in the making things happen category and the watching things happen category because this is where growth happens.
When you make things happen you’re creating content, you are building something that can help other people, you are impacting the world in some way by bringing something new into it. When you’re watching things happen you’re studying success. You’re learning from people who have done the things that you want to do and finding ways that you can implement the things that they have done into your own life. You’re learning from mentors in-person, by reading books, from podcasts, and really anywhere you can find them. When you’re asking “what happened?” you’re moving through life oblivious to much of what’s happening around you. You’re not observing the subtitles and nuances around you, or thinking about how you can apply the findings of someone else into your own life, or what you can be doing to ensure that you are seeing consistent growth in the aspects of your life that are important to you. This is an area that I spend very little time in because is where I see the least amount of growth in what I’m doing, and provides me with the least insight for how I can move forward more effectively with whatever I’m trying to achieve. In order to stay in the first two categories, I consistently ask myself the question “what am I doing right now?” Am I creating? Am I consuming? Or am I wandering? By reflecting on the answer to this question and finding my patterns that lead me to wondering, I’m able to ensure that I spend as much time as possible in the prior to categories and continue to move towards my goals in the places that I want to be.