Connect with us
Apply Now


For a Truly Great Product, Malbek Encourages Cross-Company Feedback and Insight

person using MacBook Pro

Market research continues to be a booming industry, with global revenue of over $43.7 billion in 2018. There’s no understating just how important market research is for a business — especially when launching a new product. And yet, within the very walls of a company, there are valuable opportunities to elicit feedback and input: from a company’s own employees. Depending on the office culture, some employees are encouraged to be tight-lipped and simply do their job. But, the companies that truly win are the ones that encourage honest opinions and feedback from their team members.

Malbek is a cloud-based provider of contract lifecycle management software, helping individuals and companies to turn their contracts into living, breathing documents and avoid any costly oversights within the fine print. This is done through Malbek’s technology: it’s proprietary AI engine with powerful search and filter capabilities so that a team can always stay on top of all aspects of a contract whether in Sales, Legal, Finance, or Procurement. Their secret weapon for a truly great product? Empowering employees across departments to influence product design ideas. “That way, you’re able to glean truly great insights that you would miss otherwise,” noted Hemanth Puttaswamy, CEO of Malbek.

Ask Leadership to Encourage Participation

To make this effective, leadership must be at the forefront of the encouragement for employee input. Ideally, this should be done in an open-minded manner, where all ideas are supported. It may initially take a while to build trust and rapport with the employees so that they feel that their suggestions will be taken into consideration and that they won’t get blowback for critiquing the product as it stands. In the interim, it’s recommended to first get feedback anonymously. As Loren Margolis of Training & Leadership Success LLC shared with Forbes,Employees are naturally nervous about the repercussions of sharing feedback with leadership, especially if it is negative. Use methods that guarantee anonymity through online surveys and focus groups conducted by an external vendor.”

Or, make participation in problem-solving or decision-making processes a habitual occurrence. Patte noted that “product and Technology leaders should encourage team members to speak up by providing an opportunity for team members to participate in solving a specific problem.”

Problem-Proof Your Product

The weeks leading up to product launch are all-hands-on-deck times, and employees know how imperative it is to have a product bug-free. Puttaswamy says this is the perfect time to elicit real feedback and suggestions – specifically, in the form of a ‘bug-test’ or a ‘test-fest.’ This consists of an all-hands review of a product from a potential customer’s perspective.

“Provide incentives for employees across departments to participate as an activity that brings team members together on a common purpose which is to make your solution solid and better for customers,” Puttaswamy advised. This is a win-win: not only are any previously overlooked problems identified for fixing, but employees feel that they contribute to the company’s larger mission.

Consider Company-Wide Hackathons

Hosting a hackathon is the perfect way to go even beyond eliciting feedback and solving problems, and instead, to get creative ideated solutions from a team. Puttaswamy advises that these should be hosted semi-frequently. “Provide short breaks to the regular schedule, and come up with hackathons where developers will build unique features in a short amount of time,” he explained. “They’ll do this by using their creativity and customer experience, and the teams will then configure or mock implement unique customer use cases.”

The power of a hackathon can be significant to a company’s success. Case in point: it was during Odeo’s hackathon that Twitter was born. Odeo had been a podcasting platform that was quickly de-throned when Apple launched podcasting. So, the team was tasked with coming up with creative solutions or new features. Employee Jack Dorsey worked with the Odeo co-founders to ideate Twitter.

Incorporating the entire team in analyzing the current product and ideating new features is a powerful way to both ensure that your product is the best it can be, and also prove to team members how much their opinions and insights are valued and needed.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.