fbpx
Connect with us

Business

Marian Esanu’s 3-Step Process To Building A Profitable Personal Brand By Using The “Know, Like and Trust” Factor

Published

on

In order to stand out amongst the masses in the digital world as an entrepreneur, building a strong personal brand is crucial to ensure long-lasting success. Business owners, entrepreneurs, artists, and athletes can all benefit from a strong online presence by providing a simple solution to their customers’ most pressing issues.

Marian Esanu is a personal branding strategist, podcaster, and investor, who specializes in helping service-based business owners and online creators build an omnipresent profitable personal brand. His highly-rated podcast “Momentum” has featured episodes with high-profile entrepreneurs such as Grant Cardone, Brad Lea, and Pat Flynn.

Starting from humble beginnings in 2012, Marian immigrated to the US, taking along with him his wife, Cosmina and $500 in his wallet. Together, they tackled challenges and obstacles head-on, learning a new culture and language while trying to stay afloat in a different economy. Now, he is an 8-figure entrepreneur and was recently awarded an 8-Figure Award with Clickfunnels, becoming a highly respected and trusted player in the online space. 

His 3-step process for building a profitable personal brand by using the “know, like, and trust factor” is as follows:

Step 1: Identify the problem you solve

If you try to appeal to everyone, you’ll end up appealing to no one. Marian suggests that when choosing your niche, it’s important to understand the problems your business helps solve, the type of customer your business appeals to, and what makes your business unique – this way, you can understand your unique value proposition.

Step 2: Identify the biggest influencers in the marketplace

Marian states there is no need to reinvent the wheel when it comes to content, as everything is already available online. He says, “You can identify how other influencers create engaging content, host Q&A sessions, ‘spy’ on their offers, and replicate that process. However, don’t copy it word for word, as you are unique, so use your own story, voice and style. Once you have a list of 10 influencers, you can start identifying their most successful pieces of content.”

Step 3: Offer a solution while offering quality content

According to Marian, the best solution is to create quality free content. Using tools such as Keywords can help you identify the volume of searches per month of phrases that people are searching for.

Another effective way is to create content based on what your audience asks from you when it comes to specific topics. “Creating one piece of vertical format content allows to repurpose it very easy to all platforms: Youtube shorts, Instagram reels, Tiktok, Facebook profiles and business pages.” Marian states.

The “know, like and trust” factor from your audience is significantly greater if you have solidified your personal brand. Marian is the author of the book “The Know, Like, and Trust Factor: It’s Not About Who You Know. It’s About Who Knows You”, which dives deeper into how to become omnipresent online and go from hunting for clients to becoming hunted. 

Building a profitable personal brand is an ongoing process. To ensure you stay ahead of the curve as an entrepreneur, creating, sharing and promoting content consistently will help you attract new audiences and scale, as those who know, like and trust you will ultimately pay for your products or services. 



Kelly Wing is the founder of Ohwabisabi Media, a media company that serves to amplify the voices of next-generation leaders. Kelly is a contributing writer at Entrepreneur Magazine, Influencive and has been featured in Entrepreneur, Business Insider and other notable press outlets.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.