In order to stand out amongst the masses in the digital world as an entrepreneur, building a strong personal brand is crucial to ensure long-lasting success. Business owners, entrepreneurs, artists, and athletes can all benefit from a strong online presence by providing a simple solution to their customers’ most pressing issues.
Marian Esanu is a personal branding strategist, podcaster, and investor, who specializes in helping service-based business owners and online creators build an omnipresent profitable personal brand. His highly-rated podcast “Momentum” has featured episodes with high-profile entrepreneurs such as Grant Cardone, Brad Lea, and Pat Flynn.
Starting from humble beginnings in 2012, Marian immigrated to the US, taking along with him his wife, Cosmina and $500 in his wallet. Together, they tackled challenges and obstacles head-on, learning a new culture and language while trying to stay afloat in a different economy. Now, he is an 8-figure entrepreneur and was recently awarded an 8-Figure Award with Clickfunnels, becoming a highly respected and trusted player in the online space.
His 3-step process for building a profitable personal brand by using the “know, like, and trust factor” is as follows:
Step 1: Identify the problem you solve
If you try to appeal to everyone, you’ll end up appealing to no one. Marian suggests that when choosing your niche, it’s important to understand the problems your business helps solve, the type of customer your business appeals to, and what makes your business unique – this way, you can understand your unique value proposition.
Step 2: Identify the biggest influencers in the marketplace
Marian states there is no need to reinvent the wheel when it comes to content, as everything is already available online. He says, “You can identify how other influencers create engaging content, host Q&A sessions, ‘spy’ on their offers, and replicate that process. However, don’t copy it word for word, as you are unique, so use your own story, voice and style. Once you have a list of 10 influencers, you can start identifying their most successful pieces of content.”
Step 3: Offer a solution while offering quality content
According to Marian, the best solution is to create quality free content. Using tools such as Keywords can help you identify the volume of searches per month of phrases that people are searching for.
Another effective way is to create content based on what your audience asks from you when it comes to specific topics. “Creating one piece of vertical format content allows to repurpose it very easy to all platforms: Youtube shorts, Instagram reels, Tiktok, Facebook profiles and business pages.” Marian states.
The “know, like and trust” factor from your audience is significantly greater if you have solidified your personal brand. Marian is the author of the book “The Know, Like, and Trust Factor: It’s Not About Who You Know. It’s About Who Knows You”, which dives deeper into how to become omnipresent online and go from hunting for clients to becoming hunted.
Building a profitable personal brand is an ongoing process. To ensure you stay ahead of the curve as an entrepreneur, creating, sharing and promoting content consistently will help you attract new audiences and scale, as those who know, like and trust you will ultimately pay for your products or services.