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Executive Voice

Maritza Moreno (Registered Dietician Nutritionist and Certified Diabetes Education and Care Specialist) and the Optimized Life Project

Maritza Moreno

Self-care is something that is becoming increasingly important in the lives of millions of people. Especially in the wake of the coronavirus pandemic, there were many who neglected personal care. Even without the pandemic, however, trends of bodily dissatisfaction have been rampant across the United States. Fortunately, there is a solution. Maritza Moreno, the co-founder of the Optimized Life Project, aims to help people gain the body they want and change their lives for the better! 

Moreno herself knows the struggle of weight loss and being happy. During her 100-pound weight loss journey, Moreno figured out what does and doesn’t work. She also learned about the importance of a person’s mindset on their weight loss journey. As a result of her knowledge, Moreno has taken the steps to help others better their lives. 

Armed with a team of coaches, Moreno is working to help people get the lives they want while also falling back in love with food (in a healthy way). She helps her customers based on their own needs. She needs to get to know them and what their problems have been with their weight and their relationship with food. She and her coaches help organize their client’s kitchens and lives, teaching them how to properly lose weight and maintain their body and their attitude. 

Maritza Moreno is not done yet, however. She has plans to scale her business. Moreno knows that most people in the U.S. fail to lose weight because they participate in programs that they know won’t last more than a couple of months. Her business is based upon 1-on-1 coaching where she can help people directly and figure out their food problems. Moreno is hoping to scale her business to include group coaching as a less intensive experience, as well as digital coaching for those who are confident that they can push themselves to lose weight. All in all, Moreno’s business plans make a lot of sense, and given her track record, she should not be doubted when it comes to her goals! 

There are hundreds of businesses and brands that revolve around weight loss. But Maritza Moreno’s is different. She has built it using her knowledge and with the desire to help those who want to change their lives. Her passion is what will launch her to new markets, and there can be no doubt that her brand will grow as she hopes it will. For those of us who have had issues relating to weight, Moreno’s help will be greatly appreciated. So many people are familiar with the traditional weight loss model; the one that focuses on fewer calories, exercise, and little reward for hard work. We all know the feeling of losing weight and gaining it back (often with even more). Moreno is offering a solution… a way to take control of your life and change for the better. Because of that, and her dedication, Maritza Moreno should be able to reach all of her goals with ease! 


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