Social media lead generation is the act of capturing the interest of non-customers in hopes of drawing them into your sales funnel. It allows retailers to nurture leads online and remotely until those customers are ready to buy.
It’s a particularly useful strategy for marketers in B2C and B2B spaces, but it works for businesses of all shapes and sizes. And, it’s not all that difficult if you have the proper tool for the job. A great example of this is Maropost, a marketing automation platform that works with hundreds of B2C brands and retailers to offer advanced technology that simplifies and unifies the entire social media lead generation process.
If you want to learn more about effective social media marketing strategies, continue reading!
1. Set Yourself Up for Success!
Before you start trying to capture leads for your marketing campaigns through social media, you must first make sure that your profile is put to sorts!
Make sure that your contact information is available, set up call-to-action buttons whenever applicable, and make sure that there is an accessible link on your profile that visitors can click to go directly to your sales page.
2. Choose a Platform!
Different social media platforms offer different benefits to different businesses. The general belief is that Facebook and Twitter are the most effective, with many marketers pulling in at least 39% of their leads through Facebook campaigns and another 30% through Twitter.
However, based on your target audience, you might find that Instagram, YouTube, or some other social media platform, is the better platform for you.
In most cases, you should be targeting audiences from as many platforms as possible. However, if a big collective campaign like that is not feasible for the size of your business, trying out just one or two at a time will serve you better in the long run!
3. Solve Problems with Educational Content!
This tactic is especially popular with individual entrepreneurs or consultants that provide educational content. But, any form of ‘valuable’ and ‘clickable’ content will do!
To improve lead capturing, you can even put especially valuable content behind a ‘gate.’ Which would require the visitor to fill in a form before they can access the information that they want.
4. Chat with Your Audience!
One of the easiest ways to use social media to funnel leads into sales is to talk. Just… talk with your customers! Whether it be through Hangouts, Webinars, Live Streams, etc.
In effect, you can set up pre-registration campaigns so that you can capture contact information to use after the webinar. For videos, which are usually non-gated, you can always promote your actual gated content to lead them through there. Just get your community talking! Finding ways to lead them to a sales funnel should be relatively easy after that.
5. Take Advantage of Social Media Lead Ads!
This is one of the ‘easiest’ ways of getting leads, although it’s not necessarily the most effective. In this case, we recommend that you use built-in services offered by social media platforms that will allow you to create sign up forms specifically for lead capturing on social media.
Such services are available on a variety of social media platforms. Amongst which is Facebook, which allows its users to set up Lead Ads that can be synced directly to compatible management systems to track down leads.
6. Incentivize Your Audience!
Informational gated content is one way that you can do this (mentioned above). But, if that does not apply to your situation, then you can always host giveaways or sweepstakes that require signup. Contests are also another popular way of incentivizing both engagement and lead generation, as well as offering sales, promo codes, or discounts that require email information to receive.
7. Get Your Landing Page Right!
This is more on the web marketing side of things, but having a solid landing page is vital for making sure that your social media lead generation is successful! After all, you don’t want to fail right at the finish line! So, make sure that you spend a bit of effort designing where your customers land once they click the link on your page.
It can be the make-or-break feature that gets you that lead. So, no pressure!
The Bottom Line: Social Media Lead Generation
Social media marketing has proven to be a very useful tool for acquiring brand new customers and establishing a brand identity that’s both credible and respectable. But it doesn’t have to be scary! If you have the support of the right people at your side, whether it be the people over at Maropost or some other marketing automation service provider, you’re sure to get things done!
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